It’s no secret that one of the most controversial practices in all Disney Parks is the reselling of popular merchandise. There is nothing more frustrating than seeing a great new piece of merchandise, heading to the Parks right after it’s released, and it’s already gone. Then, you see Guests with bags full of that merchandise then, hours later, it’s posted online for double or triple the price, maybe more. Resellers are seemingly becoming more and more popular, despite how angry they make people.
Early in December, the Tokyo Disney Resort — which is not owned by Disney — decided to take a stand and ban resellers. The Resort added a new rule to the “Theme Park Terms and Conditions” section of its website. The site says that Guests may not purchase any merchandise for the purpose of resale. Now, Tokyo Disney has not said what would happen to those who are caught reselling merchandise, but, I, for one, hope they issue strict punishment.
Resellers are becoming a BIG problem, and, if Disney is smart, they will have all other Resorts — Disneyland Resort, Walt Disney World Resort, Disneyland Paris, Shanghai Disneyland, and Hong Kong Disney — will follow suit. Disney already has rules in place that punishes Annual Passholders and Magic Key Holders from reselling merchandise that they purchase with their AP discount. So, why not extend it to all theme park Guests?
Each Guest needs to have a ticket, MagicBand, or MagicMobile account attached to their name, so, it’s possible that Disney could require Cast Members to scan whatever form of ticket they have before making their purchase. That way, Disney would be able to limit how much each Guest purchases of each product, which is the first win.
As Disney is able to track those who resell after purchasing with their AP, it seems that they could extend that to track reselling on popular websites like eBay and Mercari. They would be able to find the seller’s information, track them with their Disney information and take the appropriate action.
When it comes to APs and Magic Key Holders who are caught reselling, Disney revokes their pass for a certain amount of time. While there won’t be Annual Passes to revoke, Disney could certainly ban the Guest from visiting for a certain period of time. If the Guest is caught more than once, the ban could be lengthened.
How great would it be to head to a Park to get some new merchandise and not have to worry if certain people are buying everything up, simply to sell it online for a major profit? How wonderful would it be to know that a Guest can’t hop from store to store, buying as much as they can? No more seeing Guests walk around with bags of products while you stare at empty shelves.
Please, Disney, BAN THE RESELLERS.