Disney Took Out an Ad Thanking Warner Bros.

donald duck daffy duck shaking hands disney warner bros ad 1988
Credit: Disney

The Walt Disney Company and Warner Bros. are two of the fiercest competitors in the entertainment industry.

One is always trying to one-up the other to win audience favor in movies, television, and theme park attractions. The constant battle between Marvel Studios and DC Films or Disney Princesses and Harry Potter makes the fact that Disney took out an ad thanking Warner Bros. all the more surprising.

marvel studios avengers disney v warner bros dc films justice league

Credit: Marvel Studios / DC Films

Before these titans of industry became quite so titanic, they actually joined forces on a pretty iconic project.

It may not be making headlines today, but you may remember a film called Who Framed Roger Rabbit. The 1988 film is a live-action/animated comedy directed by Robert Zemeckis based on Gary K. Wolf’s 1981 novel Who Censored Roger Rabbit.

who framed roger rabbit live action animated cartoon disney warner bros 1988

Credit: Disney

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The film stars Bob Hoskins, Christopher Lloyd, and Joanna Cassidy and follows a private investigator hired to clear the name of Roger Rabbit – a cartoon character accused of murdering a wealthy businessman.

A Toontown conspiracy is uncovered, and the audience is treated to numerous animated characters from both Disney and Warner Bros. libraries. It was a huge hit! Fans and critics both gave rave reviews.

In honor of their successful joint venture, Walt Disney Studios and its subsidiaries took out an advertisement thanking Warner Bros Entertainment for the use of its characters in Who Framed Roger Rabbit. Check it out below!

walt disney studios thanks warner bros for characters 1988 ad who framed roger rabbit

Credit: Disney

The ad reads:

Touchstone Pictures and Amblin Entertainment, Inc. wish to thank Warner Bros., Fleischer Studios, Turner Entertainment, and Walter Lantz Productions for letting their stars help our stars make “Who Framed Roger Rabbit” the most highly acclaimed motion picture of the year.

The ad features Donald Duck, standing on a Walt Disney Studios water tower, reaching over and shaking hands with Daffy Duck, who stands upon a Warner Bros. water tower. Mickey Mouse and Minnie smile happily in the center and are surrounded by Warner Bros. Trademark characters like Bugs Bunny, Road Runner, Porky Pig, Tweety Bird, and Elmer Fudd.

roy e disney animation building with more than 500 disney characters

Credit: The Walt Disney Company

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It’s amazing what two powerhouse studios can accomplish together!

About Lana Porter

Lana has never lost a Disney Trivia night. Maybe it’s the hundreds of times she’s been to Walt Disney World Resort in Florida, her love for Disney’s ’90’s era hand-animated musicals, or the fact that she’s often likened to cartoon characters, but Disney and its magic have a special place in her heart. Her favorite Disney experiences include the EPCOT Food and Wine Festival, eating Mickey Bars on the PeopleMover, and crying during the Magic Kingdom fireworks show. One day she hopes to be chosen as the rebel spy on Star Tours. When Lana isn’t Park Hopping, she’s at home reading books of all topics, watching her favs on Disney+, or snuggling her two cats, which she swears are not named after Disney characters. She loves surprising people with her knowledge of the Marvel Cinematic Universe but admits she is still catching up with Star Wars. She is happy to combine her excitement for writing with her love for Disney-style storytelling and share what she can with the world!

One comment


    The old school stuff works that’s the kind of stuff they should be making go back to where the magic was and people will enjoy it as I have mentioned once before if it’s still if it’s not broke don’t fix it leave it alone get back to what it really counts imagination fantasy a happy place