The Walt Disney Company and Warner Bros. are two of the fiercest competitors in the entertainment industry.
One is always trying to one-up the other to win audience favor in movies, television, and theme park attractions. The constant battle between Marvel Studios and DC Films or Disney Princesses and Harry Potter makes the fact that Disney took out an ad thanking Warner Bros. all the more surprising.
Before these titans of industry became quite so titanic, they actually joined forces on a pretty iconic project.
It may not be making headlines today, but you may remember a film called Who Framed Roger Rabbit. The 1988 film is a live-action/animated comedy directed by Robert Zemeckis based on Gary K. Wolf’s 1981 novel Who Censored Roger Rabbit.
The film stars Bob Hoskins, Christopher Lloyd, and Joanna Cassidy and follows a private investigator hired to clear the name of Roger Rabbit – a cartoon character accused of murdering a wealthy businessman.
A Toontown conspiracy is uncovered, and the audience is treated to numerous animated characters from both Disney and Warner Bros. libraries. It was a huge hit! Fans and critics both gave rave reviews.
In honor of their successful joint venture, Walt Disney Studios and its subsidiaries took out an advertisement thanking Warner Bros Entertainment for the use of its characters in Who Framed Roger Rabbit. Check it out below!
The ad reads:
Touchstone Pictures and Amblin Entertainment, Inc. wish to thank Warner Bros., Fleischer Studios, Turner Entertainment, and Walter Lantz Productions for letting their stars help our stars make “Who Framed Roger Rabbit” the most highly acclaimed motion picture of the year.
The ad features Donald Duck, standing on a Walt Disney Studios water tower, reaching over and shaking hands with Daffy Duck, who stands upon a Warner Bros. water tower. Mickey Mouse and Minnie smile happily in the center and are surrounded by Warner Bros. Trademark characters like Bugs Bunny, Road Runner, Porky Pig, Tweety Bird, and Elmer Fudd.
It’s amazing what two powerhouse studios can accomplish together!