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Indiana Jones and the Dial of Destiny (2023) has fallen short of expectations. The newest installment of the Indiana Jones film series, directed by James Mangold and starring Harrison Ford as the titular character, Phoebe Waller-Bridge as Helena Shaw, and Mads Mikkelsen as Jürgen Voller, is one of the most expensive movies ever made. But the Walt Disney World Company and Lucasfilm hoped the fifth Indiana Jones film would pay off.
Credit: Lucasfilm
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Indiana Jones and The Box Office of Doom
However, the performance of Indiana Jones 5 at the box office has been lukewarm at best. In addition to receiving a poor response at its Cannes Film Festival premiere, it has failed to make much in theaters and may go down as one of the biggest flops of 2023.
Credit: Lucasfilm
But despite the disappointing ticket sales, the Indiana Jones franchise may have bigger problems than a floundering box office.
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Lucasfilm Lawsuit
There is currently a lawsuit regarding props used by Harrison Ford in Indiana Jones and the Dial of Destiny (2023) and marketed by Lucasfilm.
In the lawsuit, Frost River, an American clothing company, claims that the Indiana Jones film featured their trademarked “Geologist Pack.” In fact, it is used by Harrison Ford’s Indiana Jones. At the same time, Lucasfilm had teamed up with the clothing company’s competitor (Filson) to promote a series of backpacks and other outdoor products. Frost River also claims that Disney/Lucasfilm removed all identifying marks on the bag in the movie, violating federal trademark law.
Frost River also claims that Lucasfilm and Filson teamed up to produce ads featuring the trademarked “Geologist Pack” and advertising it as a Filson product.
Credit: LucasFilm
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In other words, Disney/Lucasfilm is accused of showing a branded bag in the film, removing its trademarks, and then working with a third party retailer to sell a different bag, implying (intentionally or not) that the two items were the same.
Credit: Frost River / Lucasfilm
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Devin McRae, a lawyer of Frost River, made the following statement:
“Lucasfilm and Filson produced a 60-second commercial prominently featuring video clips from the Indiana Jones 5 film intertwined with video clips of actors using Filson’s own products. Shockingly, one of the intertwined video clips was one from Indiana Jones 5 featuring Frost River’s Geologist Pack.”
This is not the first, and probably won’t be the last time, that a film studio has a lawsuit regarding trademarked props. However, it puts another thorn in the side of Disney – or nail in the coffin of Indiana Jones and the Dial of Destiny (2023).
Credit: Lucasfilm
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