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Move Over Disney World! “Bluey’s World” Is in the Works

Bluey and Bingo standing in front of a castle
Credit: Disney/Ludo Studio/NightCafe AI/Canva

A brand-new Bluey-inspired park is set to open in 2024, and fans of the wildly popular children’s program will finally be able to enjoy an immersive experience that makes them feel as though they have stepped into their favorite episodes with the Heeler family.

Related: ‘Bluey’ Producers Face Outrage From Fans Over Decision to Scrap the Children’s Show

bluey disney

Credit: Disney/Ludo Studio

The ‘Bluey’ Phenomenon

It’s one of the questions even diehard fans of the children’s program Bluey just cannot seem to answer: what is it that makes the Australian children’s show so popular–not only with children but with adults as well?

Bluey was first commissioned by the BBC and the ABC (Australian Broadcasting Corporation) in 2017, with the first episodes being broadcast in 2018. The show, which follows the daily adventures of the Heeler family–Bluey, her younger sister Bingo, and her mom and dad, Chilli and Bandit, was created by Australian animator Joe Brumm and is produced by Ludo Studio.

bandit, bluey, bingo, and chilli at the dinner table

Credit: Ludo Studio/ Disney+

Related: ‘Bluey’ Fans Hope a New Episode of the Hit Children’s Show Points to a New Addition Coming to the Heeler Family

The show, which celebrates its sixth anniversary this year, continues to grow in popularity among preschool and school-aged children, but the Bluey phenomenon is that the show draws in older children, parents, grandparents, and even adults with no children or with children who are already grown.

The reason for the success of the show, according to its producers, seems to be based on a few things, not the least of which is the program’s ever-engaging episodes that encourage kindness, social skills, and an understanding of what it means to be part of a family.

‘Bluey’ Expands to the Western Hemisphere

In 2018, Disney purchased the broadcasting rights to Bluey, and in 2019, the first episodes of the adorable children’s show were first broadcast in the United States, bringing a whole new hemisphere into the world of Bluey fandom.

Related: The Results Are In! ‘Bluey’ Fans Pick the Top 5 Episodes of the Popular Children’s Show

bluey children's show family dancing

Credit: Disney

Thanks to Disney’s rights to the show, fans can watch episodes of Bluey on Disney Channel, Disney Junior, and on the Disney+ streaming platform. Bluey is now broadcast in 60 countries around the world, and it’s so popular that it has even amassed a laundry list of awards, including the coveted Emmy.

Bluey Finally Gets a Park Debut

Fans of the popular Australian children’s show, which features an outside-the-box approach to learning that involves no reading, no counting, no letters, and no numbers, have asked for years whether Bluey can be found at any of The Walt Disney Company’s global theme parks.

bluey and bingo at disney world

Credit: Disney/NightCafeAI/Canva

Related: Disney Doesn’t Even Own Its Own Theme Parks

But the company’s rights to Bluey only relate to Disney’s ability to broadcast episodes of the show on its channels and on Disney+. They don’t include rights for the merchandising of Bluey, and as such, Bluey still hasn’t arrived at Disney’s theme parks–not even at Disney World or Disneyland in California, much to fans’ disappointment.

But Bluey and her family are finally making their debut at a theme park in Australia–one that’s being constructed just for them!

Bluey’s World to Open in 2024

A new experience called Bluey’s World is set to open in Brisbane, Australia, in 2024, and according to Andrew Kay, the producer of Bluey’s theater shows, it is a “huge undertaking.”

bluey's world

Artist’s Rendering of Bluey’s World/Credit: BBC/Ludo Studio

Related: Parents Are Cautioned About Allowing Their Children to Watch ‘Bluey’

Bluey’s World is twice as big as any other immersive experience that’s ever been in Australia,” Kay said. “It creates a world in which children and families can actually experience the whole Bluey world, including the house, the backyard, the creek, and then there’s a whole playground.

The new themed experience will also include party rooms, perfect for birthday celebrations and other occasions.

A Huge Boost for Australia

Australia Tourism Minister Stirling Hinchliffe says Bluey’s World will be a giant boost to the tourism economy in Queensland.

blueys world

Artist’s Rendering of Bluey’s World/Credit: BBC/Ludo Studio

Related: PETA Calls out ‘Bluey’ for Recent Episode on Controversial Subject

It’s a huge opportunity for our tourism industry to shine and bring to life the great Queensland lifestyle that Bluey Heeler and her family show to the world already,” Hinchliffe explained. “Tourism and Events Queensland estimate that Bluey’s World will generate more than $18 million for the visitor economy and support 250 good Queensland jobs.”

The new park will reportedly feature soundscape interactive play features, as well as guided experiences, fully immersing guests in episodes of the popular children’s program.

bluey family (From left to right, Bluey, Chili, Bingo, Bandit)

Credit: Disney+/ Ludo Studio

Related: Bluey’ Fans Enraged As an Episode of the Show Encourages Deadly Behavior

Bluey’s World will be like being in a Bluey episode,” the Tourism Minister continued.

According to the official BlueyTV website, guests of Bluey’s World will be invited to “embark on a special journey with Bluey, Bingo, Bandit, and Chilli” and “immerse themselves in a day in the life of the Heeler family.” The new experience will feature “beloved characters, iconic episode locations, fun interactive games, and delightful surprises.”

From the official Bluey website:

“Bringing the Heeler home to life using authentic sets and captivating storytelling. Explore the renowned cul-de-sac, wander through Bluey and Bingo’s bedroom, dive into the living room and playroom, and venture beyond to the backyard under the poinciana tree.”

bluey and chilli

Credit: Ludo Studio/ Disney+

The new park will also showcase Bluey’s hometown of Brisbane, Queensland.

As we unfold this exciting news about Bluey, I want us all here today to reflect on the shared experience–that joy sparked by Bluey, it started here,” BBC Studios general manager ANZ Fiona Lang said.

Bluey's Dad Thinks He's So Great | The New Yorker

Credit: Disney/Ludo Studio

It started in Bluey’s hometown [of] Brisbane, Queensland. It was from Brisbane, Queensland, that we then took Australia by storm and then the rest of the world.

Related: Step Into the World Of ‘Bluey’ at This NEW Interactive Attraction and Meet and Greet

Guests Will Experience the ‘Bluey’ Phenomenon in a Giant Place

Bluey’s World will be twice as large as any other immersive experience in Australia’s history.

Related: Brand-New Episode of ‘Bluey’ Casts Light On An Age-Old Struggle for Moms

The new theme park will be life-size and built on a 43,000-square-foot site located at the Northshore Pavilion at Hamilton. Fans of the hit children’s show–as well as though who’ve yet to fall under the Bluey spell–will be invited to join Bluey, Bingo, Chilli, and Bandit at the new park in August 2024.

new bluey episode

The Heeler family in “Stickbird”/Credit: Disney+/Ludo Studio

The all-new experience is backed by BBC Studios, as well as HVK Productions, with additional funding from the government of Queensland and the Brisbane City Council.

Of course, if you’re looking to visit Bluey and Bingo in the States, check out Bluey’s CAMP opportunities.

Will you be making the trip “across the pond” to visit the new Bluey’s World experience? Let us know in the comments! 

About Becky Burkett

Becky's from the Lone Star State and has been writing since she was 10 and encountered her first Disney Park when she was 11. It was love at first Main Street Electrical Parade. Joy is blank lined journals, 0.7 mm pens, and all things Walt, Woody and Buzz, PIXAR, Imagineering, Sleeping Beauty (make it blue!), Disney Parks history and EPCOT. At Disney World, you'll find her croonin' with the birdies at the Enchanted Tiki Room or hangin' with Woody and the gang at Toy Story Land. If you can dream, you really can do it!

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