Disney Fans Abandon Disney+ After Controversial Changes

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Credit: Disney

#CancelDisneyPlus is rising in popularity. But why exactly?

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disney plus marvel studios secret invasion content walt disney company disney's content quality lower quality ali selim bob iger

Credit: Disney

Controversial Changes

Last week, during the Walt Disney Company’s earnings call, Disney CEO Bob Iger announced price hikes coming to the streaming service and attempts to crack down on password sharing. Those two issues have rubbed many long-time Disney fans (and Disney Plus subscribers) the wrong way. As such, a trending search on social media has become “Cancel Disney Plus.”


Credit: Disney+ and BBC

It seems many people only subscribe for access to new Marvel or Star Wars content and not much else (well…maybe Bluey). But as prices go up and the popularity of the content goes down, many subscribers are looking to cancel.

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In addition to Disney Plus, many subscribers have considered (or already have) cancelling Hulu and other services. In the past four years, Hulu with Live TV (just like Disney Plus) has almost doubled in price. Problems with keeping streaming subscribers affect many other services, but Disney Plus is the hardest hit. Many may point to the politics now associated with the company, but other factors are likely at play: the price, the content quality, and the perceived value.

Disney Bundle

Credit: Disney

Disney Plus Subscribers

Although some are looking to save money to opt for an ad-supported subscription, many don’t like that option. Disney Plus has been consistently losing subscribers over the past few quarters, and it doesn’t appear that raising the prices on those who have remained loyal will necessarily pay off. However, it seems increasingly likely that Disney Plus may have to do something more drastic to survive, such as combine with Hulu or license its original content to other services.

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Bob Iger


In the meantime, #CancelDisneyPlus is something Bob Iger doesn’t want to see trending...

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About Steven Wilk

Steven has a complicated relationship with Disney. As a child, he visited Walt Disney World every few years with his family. But he never understood why kids his age (and older) were so scared of Snow White or Alien Encounter. He is a former participant of the Disney College Program (left early…long story), and he also previously worked in Children’s publishing, where he adapted multiple Disney movies and TV shows. He has many controversial opinions about Disney…like having a positive view of Michael Eisner, believing Return of the Jedi is superior to The Empire Strikes Back, and that Toy Story Land and Galaxy’s Edge should have never been built (at least not at Hollywood Studios). Every year for the past two decades, Steven has visited either Walt Disney World, Disneyland, Aulani or went on a Disney Cruise. He’s happy to share any and all knowledge of the Disney destinations (and he likes using parenthesis a lot…as well as ellipses…)