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Bob Chapek and Disney+

Despite Iger’s Return, Chapek’s Prized Project Launches

We’ve known for months it was coming! The Walt Disney Company’s streaming platform, Disney+, has officially welcomed advertisements as of December 8, 2022. Where was Bob Iger on this one?

Today is the day that Disney+ launches its ad-supported subscription tier that former Disney CEO Bob Chapek was so proud of implementing. When logging into Disney+, subscribers will now see two options.

Disney+ Media Screen
Credit: Disney

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Disney+ subscribers can select “Disney+ Basic.” This Basic package is $7.99 per month and will feature ads throughout films and series in the Disney+ platform.

Or, subscribers can choose “Disney+ Premium.” The Premium package features ad-free streaming along with downloads to watch on the go for the price of $10.99 per month.

According to reports, the Disney+ ads will be family-friendly, with no commercials for alcohol or politics. Disney+ has also noted it will run an average of four minutes of commercials per hour or less.

Disney+ screen
Credit: Disney

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And yes, this now means it is officially cheaper to buy Netflix with its “Basic with ads” package being $6.99 per month or the “Basic without ads” package at $9.99 per month.

As Disney fans decide if they prefer to spend the extra $3 per month to keep the ads away, the question arises if this was the right move for the Disney giant.

It’s no secret that The Walt Disney Company is under major turmoil at the present moment. On November 20, 2022, the shocking news was revealed that former Disney CEO Bob Chapek was removed from his position. Former Disney CEO titan, Bob Iger, agreed to return to his post.

Bob Iger and Bob Chapek
Bob Iger (left) / Bob Chapek (right) – Credit: Disney

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Iger has taken his short time back in office to make it very clear that there is a much-needed shake-up underway, especially for the Disney Media and Entertainment Distribution portion of the company.

The day after Chapek was removed, Disney we quick to remove Kareem Daniel, Chapek’s right-hand man and the Chairman of Disney Media and Entertainment Distribution.

In addition to Kareem Daniel’s removal, we’ve also seen the removal of another Chapek-era policy as Disney works to adjust its content strategy.

Rather than Chapek’s hard push for more and more streaming content, it looks like Iger will be taking on the “less is more” approach by the company shifting to a more financially conservative strategy in the new year.

Kareem Daniel and Bob Chapek
Kareem Daniel (left) / Bob Chapek (right) – Credit: D23

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And while it seems like Daniel’s removal and the “less is more” approach may be the right path for this Disney division, Chapek’s proud ad-based platform slipped through anyway.

As Bob Iger takes a look at the company and specifically the Disney Media and Entertainment Distribution, we can’t help but wonder if the new ad-based Disney+ will come into question.

With the fast changes in recent days within the division, it’s no secret more change is on the way as Disney works to get back on its feet after Chapek’s several missteps.

As always, we will be sure to keep Disney Dining readers updated as we learn more about the new ad-based Disney+ and Iger’s steps to keep Disney from “losing its soul.”

About Jamie Sylvester

I'm a Disney nerd! A kid at heart who loves the magic and memories of Walt Disney World. I follow all things Disney and enjoy the vacations, day trips, weekend getaways, and geek out over the planning of such events. My goal is to experience as many Disney desserts and cocktails as possible! Married to another Disney nerd and blessed with a daughter and son, we thoroughly enjoy the magic at Disney and are here to help others experience the magic as well.