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Bob Chapek Calls Cast Members “Secret Sauce” and Says They are the Center of Everything

Bob Chapek recently sat down with Wall Street Journal for a live interview where he discussed a wide array of topics. One of the things discussed was Cast Members, and Chapek had quite a few things to say about the company’s magic makers.

Cast members

Credit: Disney

 

“At Disney, it’s all about the Cast,” he said before going on to say that it’s the Cast Members, not the Castle, food, or attractions, that make Disney Parks so special. He went on to give a corporate catchphrase to back up that claim stating that “remember, the end benefit is magical memories that last a lifetime and the reason they [the Guests] have those…what they remember more than anything is Guest-Cast interactions.”

Bob Chapek

Credit: Twitter/@ScottGustin

According to Chapek, “I ran the Parks for gosh, I don’t know, 7 years, and 99% of the letters I received were about Guest-Cast interactions, not about attractions. Literally, it was almost every single one. So if that’s the key to a great guest experience, and we’re all about the guest and the audience and maximizing their experience, then you have to make sure that the Cast is at the center of everything that you do.”

He later called Cast the “secret sauce” of the company and of great guest interactions. Which, considering Cast Members are human beings and not Big Macs, begs the question: does Bob Chapek realize Cast Members are people and not a commodity to leverage for profit? It doesn’t appear so. Everything he said about Cast Members related back to profit maximization with no mention of any increased pay or benefits for the Cast Members he says are so integral to the company’s success.

Disneyland Cast members

Credit: Disney

We recently reported that Walt Disney World is experiencing a labor shortage. A former Cast Member spoke with us about how sad that is and how in their day, there was so many Cast in entertainment that they would be placed in attractions as surprises for guests. Today, even meet and greets and parade performers are scarce and being cut. That doesn’t sound like “at the center of everything” to this writer.

 

 

About Jill Bivins

Jill Bivins has been visiting Disney Parks since she was 2 years old and loves sharing her Disney adventures with the world. She likes to say Disney is in her blood and writing is in her bones — so any time she has the opportunity to combine these loves she is one happy camper! She has a deep abiding love for Epcot and as a die hard Star Wars fan has a serious love for Hollywood Studios as well. When she isn't exploring or writing about Disney Parks, Jill is homeschooling her 7 year old son or pretending to be a farmer on her family homestead (despite being unable to keep even a cactus alive). Find Jill on Instagram @minnieonmain.