Bad ‘Bluey’: How the Hit Kids TV-Show Was Almost R-Rated

Bluey 18+
Credit: Disney, Canva, Ludo Studio

WARNING: The following article contains content and/or language that may not be suitable for younger readers. Viewer discretion is advised.

Bluey, created by Joe Brumm, is a heartwarming animated series that captures the essence of childhood wonder and family bonding. This Australian children’s show follows the adventures of Bluey, an inexhaustibly curious and imaginative Blue Heeler puppy, as she navigates daily life with her loving family. Through its beautifully crafted episodes, Bluey not only entertains but also educates, teaching valuable lessons about friendship, creativity, and problem-solving skills to its young audience.

In the year 2024, it is more evident than ever that Bluey is a massive hit amongst audiences, specifically families worldwide. However, a recent profile shook up Bluey’s image by revealing that the children’s show was almost a “R-rated” version.

Related: Disney Rejects Opportunity to License ‘Bluey’ for Theme Parks

bluey and family

Credit: Disney+/Ludo Studio

How ‘Bluey’ Narrowly Avoided an R-Rated Fate

Joe Brumm is the creative genius behind the beloved children’s animated TV series Bluey. His vision and storytelling have captured the hearts of audiences worldwide. The show, produced by Ludo Studio in collaboration with BBC Studios and Disney+, takes viewers alongside the typical family hijinx of the Heer family. Joe Brumm’s unique approach to storytelling and character development has made Bluey not just a cartoon about dogs but a celebration of family life, childhood, and the bonds that hold us together.

The brilliance of Bluey lies in its ability to portray the idyllic yet relatable dynamics of the Heeler family, showcasing the joys and challenges of growing up. Each character, from Bluey’s younger sister Bingo to her parents Bandit and Chilli, brings a unique perspective to the narrative, adding depth and authenticity to the storytelling. By exploring themes such as play, resilience, and the importance of connection, the show resonates with both children and parents alike, fostering a sense of nostalgia for the simpler moments of family life.

bluey the sign

Credit: Ludo Studio/Disney+

‘Bluey’ Tackles the Tough Topics

In many ways, Bluey does push the boundaries of what children’s entertainment can and should be. The show discussed mature concepts such as grief, insecurities, bullying, and fighting. The show also isn’t afraid to push the boundaries when it comes to its humor, which has even resulted in Disney scrubbing certain scenes for American audiences.

Still, for the most part, Bluey is entirely appropriate for all ages. However, this almost wasn’t the case. In a recent article published by Bloomberg, it was revealed that creator Joe Brumm almost considered taking the show in a very different direction. During his initial planning phases, the creator thought that Bluey could be an R-rated animated show made for adults, similar to shows like South Park and Family Guy. The article says,

“For a time, Brumm considered turning the show into an R-rated Peppa Pig where the family’s mother struggles with breastfeeding problems, including bleeding nipples and mastitis.”

While this certainly did not end up being the case, it is shocking to imagine how different the Blue Heeler family could have been.

Related: The Truth About Disney’s Failed ‘Bluey’ Attraction

bluey exclusive look the sign

Credit: Ludo Studio/Disney+

How ‘Bluey’ Became a Parent’s Favorite Show

As Bluey continues to win the hearts of audiences worldwide, it has garnered a dedicated fan base that appreciates its genuine portrayal of family dynamics and its emphasis on imaginative play. The show’s positive reception has led to various extensions, including the creation of Bluey apparel, theme park offerings, and even a successful spinoff production titled Bluey’s Big Play. With its endearing characters, original stories, and poignant lessons, Bluey stands out as a shining example of quality children’s programming that celebrates the beauty of childhood and the power of family bonds.

It is evident that Bluey is not just for kids but appeals to the entire family. Its charming storytelling and relatable themes make it a standout show that both children and parents can enjoy together. Joe Brumm has truly captured the essence of family life through the adventures of the Heeler family, making it something truly rare to experience. Bluey’s brilliant storytelling resonates with audiences of all ages, creating a shared viewing experience that fosters a sense of togetherness and connection.


Credit: Disney+/Ludo Studio

In each episode, the Heeler family navigates everyday situations with humor, heart, and a touch of whimsy, painting a vivid picture of family dynamics that many can relate to. Through its cleverly crafted storylines and poignant moments, Bluey manages to capture the joys, challenges, and nuances of family relationships in a way that is both entertaining and emotionally resonant. The charming depiction of the Heeler family’s adventures not only entertains but also imparts valuable lessons about empathy, communication, and the importance of play in a child’s life.

Bluey‘s wholesome and heartwarming content transcends generational boundaries, making it a delightful viewing experience for families to bond over and enjoy together. Whether it’s exploring the wonders of make-believe play, celebrating the magic of friendship, or simply sharing a Sunday afternoon time with loved ones, Bluey reminds us of the beauty and humor found in the everyday moments of family life.

About Eva Miller

Eva was born and raised in the beautiful state of Oregon but has since relocated and lives in New York City. Since she was young, Eva has loved to perform in musicals, especially Disney ones! Through performing, Disney’s music became the soundtrack of her childhood. Today, Eva loves to write about all the exciting happenings for the Walt Disney Company. In her free time, Eva loves to travel, spend time in nature, and go to Broadway shows. Her favorite Disney movie is 'Lilo and Stitch,' and her favorite Park is Disney's Animal Kingdom.

Leave a Reply

Your email address will not be published. Required fields are marked *


This site uses Akismet to reduce spam. Learn how your comment data is processed.