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The attraction before the attractions: Guests’ most favorite experience at Disney World

With Walt Disney World’s 50th anniversary celebration at the forefront of our minds, it’s interesting to look back at the inspiration for, construction of, and history about, some of the park’s most popular attractions.

From classics like Peter Pan’s Flight and the Jungle Cruise at Magic Kingdom to Spaceship Earth at EPCOT, and from newer-generation attractions like Toy Story Mania and Slinky Dog Dash at Disney’s Hollywood Studios to Avatar: Flight of Passage at Disney’s Animal Kingdom, one thing is sure: the creative directors, visionaries, artists, architects and engineers that make up the Walt Disney Imagineering team continue to rise to the challenge and far exceed some of Guests’ wildest dreams when it comes to new, exciting, innovative and immersive attractions and experiences.

They are, after allĀ Walt Disney Imagineers.

But what about attractions before there were attractions?

Walt himself was a visionary, a creative genius, a man who could see potential in the creation of something new and pour his genius and his imagination into it, be filled with excitement over it and spur others to well up with excitement too. Like the Christmas spirit, the Disney Magic is wildly contagious.

According to Roy Disney, Walt’s brother and business partner, there was a short time after Disneyland was built that Walt had no desire to go beyond Disneyland. And then he had a thought–a thought about people in the eastern and mid-west United States who would never make the journey as far west as California.

And just like that, the hush-hush “Florida Project” was born.

It wasn’t until after all the swampland was purchased–most of it under bogus business names, so as not to reveal that Disney was at the helm of another project–that anyone would know anything about a new Disney theme park on the East Coast.

Walt had plans so spectacular for the Florida park, that he knew that once those plans became public knowledge, he would have to “sell it” to the people of Central Florida. He would have to give them a visual, tangible exhibit of sorts so they could begin to see the vision.

And that’s exactly what he did.

It was the birth of the first Disney attraction in Florida, called the Disney World Preview Center. The building that housed the Preview Center is still located in Lake Buena Vista, although it hasn’t been home to the center in almost 50 years.

The center was used as a means for explaining an unprecedented vision: a brand-new never-before-imagined idea for family entertainment.

By this time, Americans knew who Walt Disney was. They knew about his Disneyland in California. They were familiar with him from the television specials. But they still needed to understand what the Florida Project entailed.

The Preview Center would accomplish this for Walt. It would not only garner public acceptance and approval of Walt and his team building on the swampland in Central Florida; it would also create an excitement and an anticipation for what was to come. It would help visitors to imagine what the new form of family entertainment might look like.

The center opened on January 10, 1970, and it closed on September 30, 1971, just one day before Disney World opened.

There were exhibits inside the center, and a team of hostesses was at the ready to help visitors with any questions they had about the new theme park.

The Disney World Preview Center quickly became a hot item in Central Florida. More than a million people visited the site in the short 20 or so months it was open.

An attraction before the attractions–and that’s why it’s often called Walt’s most popular attraction ever.

About Becky

Rebekah ("Becky") lives in Dallas, Texas, with her family. She's a professional writer, journalist and children's author. She loves to write about all things Walt, Imagineering, Disney Parks news and events, parks history and architecture, Pixar and Disney animation. Between trips to Mickey's stomping grounds in Central Florida, Becky spends time with her four kids and her four shih-tsus and writes inspirational pieces, devotionals and children's books. Hey, if you dream it, you really can do it!