Disney Resellers Infiltrate Walt Disney World on Day of Exclusive Merchandise Drop

A crowd of people walking toward a theme park entrance with a bridge overhead. In the background, there's a large, rocky, mountainous structure with a waterfall. Buildings and trees surround the area under a partly cloudy sky, perfectly setting the scene for discovering Disney Springs.
Credit: Photo by AK on Unsplash

It is not uncommon to see long and lengthy lines at Walt Disney World Resort. Known for their incredible theme park attractions, Walt Disney World Resort and Disneyland Resort are known for having incredibly long lines for their most popular attractions, restaurants, and stores.

While most would say that Disney lines are somewhat manageable, every once in a while, a certain offering drums up an extreme amount of guest interest. Earlier today, one Walt Disney World Resort shopping location had hundreds, if not thousands, of people waiting outside in hopes of buying a rare kind of Disney merchandise: Disney Lorcana trading cards.

Related: Disney Lorcana: The Hottest New Game Release of the Year

A photo of Disney Springs, showing a blue Disney Springs banner in the foreground. People are walking in the background on a sunny day, amidst lush greenery and buildings. The vibrant scene is inviting, much like the seamless process for lost and found items at Disney World.

Credit: Anthony Quintano, Flickr

Card Game Receives Mass Interest From Fans (And Resellers)

Disney Lorcana game is an exciting and immersive trading card game that brings the magical world of Disney characters to life in a whole new way. Players can collect and play with stunning original artwork featuring beloved Disney characters like Peter Pan, Scrooge McDuck, and even characters from Star Wars.

The game consists of 60 cards in each deck, including character cards, song cards, and various other unique cards that add strategic depth to gameplay. The Disney Lorcana game also offers players the chance to build their own decks, with starter decks like the Emerald Starter Deck providing a solid foundation for new players to enter the world of Lorcana.

Additionally, the game tokens and deck boxes featuring original Disney artwork enhance the overall gaming experience, immersing players in a visually captivating journey. With a rich lore that ties in elements from classic Disney stories and new adventures, the Disney Lorcana game is a must-have for fans of Disney and trading card games alike.

Disney Lorcana The First Chapter Cards

Credit: Disney Lorcana

Resellers Cash in on Disney Lorcana Game

The card game has also proved to be a lucrative investment for resellers of the cards. Many kinds of Disney merchandise find success in the Disney reselling market, and Lorcana has been no exception.

Fans at the launch today suspect that many of the people in the crowds were really Disney merchandise resellers looking to cash in on the Lorcana craze. Reselling can prevent actual fans of the game from getting the cards they want, so this practice is typically looked down upon by fans as a whole.

A large crowd of people standing in line at an outdoor event. They are dressed in casual clothing, and some are wearing jackets and hoodies. Palm trees and colorful structures are visible in the background, suggesting a theme park or public attraction.

Credit: @just_ask_danny on X

One thing that is evident is that there are few to no children in line for this game. Many fans find that odd, considering they are a target demographic for Lorcana. Hopefully, this day of sales goes over smoothly, and fans will be able to purchase their items before resellers do.

About Eva Miller

Eva was born and raised in the beautiful state of Oregon but has since relocated and lives in New York City. Since she was young, Eva has loved to perform in musicals, especially Disney ones! Through performing, Disney’s music became the soundtrack of her childhood. Today, Eva loves to write about all the exciting happenings for the Walt Disney Company. In her free time, Eva loves to travel, spend time in nature, and go to Broadway shows. Her favorite Disney movie is 'Lilo and Stitch,' and her favorite Park is Disney's Animal Kingdom.


  1. Have a sell limit to these resellers and everyone else. No more than two of something. Al least give regular folks a chance.

    • Totally agree…..but I really don’t think Disney cares, no matter how many times we complain about resellers they still allow them to stack their carts high…Disney is selling their merchandise and that seems to be the only thing Disney cares about….

  2. If Disney can make money, why can’t resellers ?

  3. Disney has a limit of 5 items on most of their limited items and items like their cards. But that limit is on each visit. I asked a cast member about multiple visits and was told if they are using the same card for payment the register will stop the purchase.

  4. Who’s at fault here? the resellers or the people buying from the resellers? If no one bought from them, they would not do this. There obviously is a great demand and great business opportunity. I am not a reseller or ever have been. just defending our American free enterprise system. they must be providing a service and are being compensated for it.

Leave a Reply

Your email address will not be published. Required fields are marked *


This site uses Akismet to reduce spam. Learn how your comment data is processed.