Haunted Mansion…Dead On Arrival
The new Haunted Mansion (2023) movie may become another flop from The Walt Disney Company. Although it hasn’t spawned the level of controversy associated with other films in the past 12 months, such as Lightyear (2022), Strange World (2022), or The Little Mermaid (2023), it will likely follow in the footsteps of a long life of recent box office failures.
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A Year of Flops
In addition to the titles above, additional box office bombs include Elemental (2023), Ant-Man and The Wasp: Quantumania (2023), and Indiana Jones and the Dial of Destiny (2023). As long as audiences choose to avoid seeing Disney movies in the theaters, the studio will continue hemorrhaging money.
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It was reported earlier this year that in the past 12 months, the Walt Disney Company was estimated to have lost almost $1 billion in box office flops. And that figure was before the release of Indiana Jones and the Dial of Destiny (2023), which in the end could lose another couple hundred million.
Box Office Numbers
Walt Disney Pictures hoped the Haunted Mansion (2023) would be a chance to turn things around. After all, it’s not a controversial live action remake, and it’s a movie based on a popular theme park ride at Disneyland (and the Magic Kingdom at Disney World). But its expected box office numbers for this weekend are $25-$30 million domestically. For comparison, Avengers: Endgame (2019) made $357 million on its opening weekend. Granted, that’s an established franchise, but those numbers are from four years ago. But when compared to The Haunted Mansion (2003) with Eddie Murphy, the opening box office is about the same ($24.3 million).
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Even though $30 million (at best) is still a nice chunk of change, it’s not a win when the movie allegedly cost the studio $150 million to produce. That figure also includes no marketing or promotional costs, which could easily be another $50-$100 million. Again, Disney seems to find itself where the costs of producing its movies ends up setting a bar too high for the box office. This was the problem with The Little Mermaid (2023), Lightyear (2022), and Indiana Jones and the Dial of Destiny (2023).
Bad Reviews
Adding to the lukewarm box office numbers (which usually drop each week a movie is in theaters), the Haunted Mansion (2023) has received few positive reviews. Currently, it holds a critic score of 41% on Rotten Tomatoes (and it drops to 24% when filtered down to Top Critics).
Audiences seem to enjoy the movie with a score of 83%. However, a favorable audience score alone may not be enough to dig the Haunted Mansion (2023) out of its 6′ hole.
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For those mortals (and Disney fans) interested in the new movie directed by Justin Simien, it’s in theaters this weekend and stars Tiffany Haddish, Rosario Dawson, Owen Wilson, Danny DeVito, Jamie Lee Curtis, Jared Leto, and Lakeith Stanfield.
