The Walt Disney Company has been known for its magic for 100 years. However, many guests travel to a Disney park to experience that magic. However, this season, Disney is partnering with Starlight Children’s Foundation to take the magic of Disney’s Frozen all the way to the Lurie Children’s Hospital.
For many, the holiday season brings joyful times of gathering with friends and family. However, the holidays can look very different for the children at Lurie’s Children’s Hospital. The Ann and Robert H. Lurie Children’s Hospital of Chicago is dedicated to the health and well-being of all children.
Celebrating 10 Years of Frozen
Starlight Children’s Foundation, a nonprofit organization, partnered with Disney to celebrate the 10th anniversary of Disney’s Frozen at Lurie Children’s Hospital. Frozen will celebrate its 10th anniversary this November 27, 2023, and to celebrate, Starlight Children’s Foundation is visiting kids in hospitals across the U.S. with extra magical surprises.
Credit: ABC7 Chicago
Starlight Children’s Foundation visited the children of Lurie Children’s Hospital to give them special Frozen toys and stuffed animals. The foundation also debuted a new line of children’s hospital gowns and pants inspired by characters from Disney’s feature film. Mickey and Minnie Mouse also came to visit with patients at the hospital, and Disney CEO Bob Iger sent a message on behalf of the company. Iger said, “We hope this brings a little bit of comfort to these brave kids and the people that care for them.”
Reinventing the Patient Experience
Lurie Children’s Hospital is one of 750 children’s hospitals around the world that will host similar events sponsored by Disney. These events are a part of the commitment the Walt Disney Company announced in 2018 to put over $100 million towards reinventing the patient experience at children’s hospitals across the globe.
These Frozen children’s gowns and pants are not the first character-inspired designs to be offered at children’s hospitals worldwide. In 2018, Starlight partnered with Disney to design superhero-inspired children’s gowns featuring their favorite Marvel Universe heroes. Designs included Black Panther, Iron Man, Captain America, Captain Marvel, and Spiderman.
The Starlight Children’s Foundation has a long history of partnership with Disney. The companies’ partnership began in 2001 with care packages called “parties in a box.” These care packages included toys, DVDs, craft projects, games, and more and were delivered to hospitalized children. Over the past 22 years of partnership, they’ve continued to deliver care packages. They’ve also created custom Disney hospital gowns, offering virtual reality events and reimagining the hospital experience for over 2 million patients.