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Disney’s Untapped Goldmine Is Costing Them Millions and Robbing Guests of Longer Park Days

disney energy drinks consumers disney oark magic kingdom energy healthy ingredients zero sugar character flavors caffeine at theme parks
Credit: Rodel Gonzalez, Disney

Disney Park guests often revel in the magical idea that the Walt Disney Company truly thinks of everything regarding its theme park offerings. Movie theming and immersive worlds are decorated to the smallest detail, and there’s a constant stream of new and exclusive park merchandise that people trip over each other to collect. But there’s one major goldmine that Disney is sitting on. And it’s ultimately robbing guests of experiencing the parks to their fullest.

disney energy drinks consumers disney oark magic kingdom energy healthy ingredients zero sugar character flavors caffeine at theme parks

Credit: Rob Bixby/ Flickr

Disney energy drinks!

Hear me out.

Everyone knows a full day at Walt Disney World Resort in Florida or Disneyland in California zaps visitors of their ability to even walk straight by the end of the day. Sure, there are coffee and Monster energy drinks available, but why miss out on an amazing, fun branding opportunity? Not all Disney Parks visitors drink coffee or want to consume any more sugar on their vacation than they have to.

And almost every Disney fan, like me, is a sucker for good branding. Just think of the flavor possibilities!

Flavors like…

  • Just Keep Swimming – For when you’ve forgotten where you are, and all you know is that you need to keep moving forward.
  • Bibbidi-Bobbidi-Boo – For when your clock has struck midnight, but it’s actually only 3 p.m.
  • Will-o’-the-Wisps – For when you need to change your fate and are willing to drink a strange potion to get there.
  • Zero to Hero – For when it’s time to go from puny human to hunky Greek god (on the inside).
  • Colors of the Wind – For when you’re done being an ignorant savage and ready to hear the wolf cry to the blue corn moon.

Why is Disney not capitalizing on this treasure trove of punny drink flavors? Social media alone would blow up with consumers sharing how they make Disney days the most they can be.

disney energy drinks consumers disney oark magic kingdom energy healthy ingredients zero sugar character flavors caffeine at theme parks

Credit: CELCIUS

Disney, partner with a company like CELCIUS that claims healthier ingredients, vitamins, and no added sugar. Zero sugar and a caffeine hit that helps parents keep up with their kids across theme parks? Uhm take my money now please. For the price Disney guests spend on admission and in-park purchases, they deserve to get the most out of their day as they can manage.

Okay…the idea needs more fleshing out, but Disney energy drinks could totally be a thing. And if it happens…remember you heard it here first!!

About Lana Porter

Lana has never lost a Disney Trivia night. Maybe it’s the hundreds of times she’s been to Walt Disney World Resort in Florida, her love for Disney’s ’90’s era hand-animated musicals, or the fact that she’s often likened to cartoon characters, but Disney and its magic have a special place in her heart. Her favorite Disney experiences include the EPCOT Food and Wine Festival, eating Mickey Bars on the PeopleMover, and crying during the Magic Kingdom fireworks show. One day she hopes to be chosen as the rebel spy on Star Tours. When Lana isn’t Park Hopping, she’s at home reading books of all topics, watching her favs on Disney+, or snuggling her two cats, which she swears are not named after Disney characters. She loves surprising people with her knowledge of the Marvel Cinematic Universe but admits she is still catching up with Star Wars. She is happy to combine her excitement for writing with her love for Disney-style storytelling and share what she can with the world!