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Disney Could Fix a Big Problem, If It Stops Ignoring This Nine-Letter World

disney growth metaverse
Credit: Disney/Canva

A recent report claims that The Walt Disney Company could fix its problem of revenue growth if it stopped ignoring one avenue of exploration.

Walt Disney World's Cinderella Castle with Mickey and Money all over the image

Credit: Disney / Canva

The Walt Disney Company has had a difficult few years when it comes to revenue. The company was briefly in such a slump that the board of directors unceremoniously ousted former Disney CEO Bob Chapek and brought back current Disney CEO Bob Iger to take the helm and lift Disney out of despair.

Over the last year, Mr. Iger has spent a lot of time cleaning up at the company, ultimately resulting in cutting costs to the tune of $7.5 billion.Ā Part of this also included putting a stop to the Bob Chapek-era division that focused on Disney’s presence in the Metaverse.

The Walt Disney Company

The Walt Disney Company / Credit: Disney

Report Asserts Disney Could Fix Revenue Growth by Investing in Metaverse

While it seemed to many that Disney had given up on its growth in the Metaverse, its recently announced deal shows that perhaps Disney is not as unaware of this sector as was once thought.

On February 7, Disney announced it was partnering with Epic Games to create an “entertainment universe.” Disney is investing $1.5 billion into Epic Games, the maker ofĀ Fortnite, to help grow this. Along with games, this new project will allow gamers to engage more with characters and content.

mickey and minnie mouse with bob iger

Mickey Mouse and Minnie Mouse with Disney CEO Bob Iger / Credit: ABC 7, YouTube

Per a recent report fromĀ Yahoo Finance, this sounds a lot like “metaverse part two.”Ā 

In 2021, Facebook changed its name to Meta Platforms and spent billions on its Reality Labs division. “Metaverse” became a notable buzzword at the time, and everyone jumped in to get their piece of the pie.

Since then, the connotations around the Metaverse have changed, and given Disney’s propensity to distance itself from negativity, the company has shifted away from working on it or even mentioning it.

Cinderella Castle at Magic Kingdom with Walt and Mickey Partners Statue

Partners Statue at Cinderella Castle, Magic Kingdom Park, Walt Disney World Resort / Credit: Disney

Of course, this type of investment always comes with risks, but clearly, Disney believes this partnership could be incredibly profitable for them.

Do you think Disney should focus more on investing in the Metaverse or Metaverse-type projects? Let Disney Dining know in the comments!Ā 

About Priyanka Kumar

Priyanka is a writer, artist, avid reader, and travel enthusiast based in Chicago. In her free time, she is probably walking by the lake, catching up on the latest releases on TV, or spending inordinate amounts of time rewatching Moana, Encanto, and her Disney Channel life-long favorites Zack and Cody wreak havoc on the Tipton.

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