Asad Ayaz Is Now The FIRST-EVER Disney Chief Brand Officer

Asad Ayaz

The current President of Marketing for The Walt Disney Company, Asad Ayaz, has a new hat to wear. In addition to his marketing duties for Walt Disney Studios, Ayaz will now be the first Chief Brand Officer for the studio. For his CBO responsibilities, Ayaz now reports directly to CEO Bob Iger and is tasked with managing the communication of the Disney brand and image across the wide-reaching company.

Bob Iger


Iger announced this change April 6, 2023. In an email to all Disney staff, Iger praised Asad Ayaz for his creativity and past work while affirming his ability in this new role. Since 2018 Ayaz has handled publicity and marketing for entertainment content from The Walt Disney Company, even working on ads airing during the Super Bowl.

Ayaz’s hands have been on marketing campaigns for Marvel Studios films like Black Panther (2018), live-action Disney remakes like Aladdin (2019) and The Lion King (2019), Lucasfilms’ Star Wars: The Force Awakens (2015), and Pixar’s Toy Story 4 (2019). He also has worked on a handful of the hit Disney+ series. Forbes named him one of the Most Influential CMOs (Chief Marketing Officers) in 2022.

Toy Story 4


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Bob Iger‘s statement:

Asad is an exceptional creative leader with a deep understanding of what Disney means to millions of people around the world. His taking on this role is particularly noteworthy and consequential as we commemorate our historic 100th anniversary, and I am confident that his strategic, operational, and creative prowess, along with his profound passion for Disney, will make him an outstanding steward of our stories, characters, brands, and franchises.

Asad Ayaz’s statement:

Throughout both my early life and my time at the company, I’ve marveled at the power of Disney’s storytelling, experiences, and simply the name itself to inspire people and resonate through generations,” said Ayaz. “I am immensely grateful to Bob for entrusting me with this opportunity, and I’m excited to work with the amazing teams around our company to highlight all the things that make Disney exceptional and ensure that we continue to create those meaningful connections with audiences for many more generations to come.

It seems like a lot of responsibility for one person to juggle, but Asad Ayaz’s reputation precedes him. The public also seems to have faith in him as the first-ever Chief Brand Officer, as the majority of reactions have been positive.

We at Disney Dining are looking forward to any new marketing and branding strategies to follow.

About Lana Porter

Lana has never lost a Disney Trivia night. Maybe it’s the hundreds of times she’s been to Walt Disney World Resort in Florida, her love for Disney’s ’90’s era hand-animated musicals, or the fact that she’s often likened to cartoon characters, but Disney and its magic have a special place in her heart. Her favorite Disney experiences include the EPCOT Food and Wine Festival, eating Mickey Bars on the PeopleMover, and crying during the Magic Kingdom fireworks show. One day she hopes to be chosen as the rebel spy on Star Tours. When Lana isn’t Park Hopping, she’s at home reading books of all topics, watching her favs on Disney+, or snuggling her two cats, which she swears are not named after Disney characters. She loves surprising people with her knowledge of the Marvel Cinematic Universe but admits she is still catching up with Star Wars. She is happy to combine her excitement for writing with her love for Disney-style storytelling and share what she can with the world!