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Inclusion, diversity, storytelling: Disney’s ‘Reimagine Tomorrow’ launches new site

As part of its inclusion and diversity initiative first announced to Disney employees over a year ago, the Walt Disney Company has announced today that it has launched a new “digital destination,” or website, for its “Reimagine Tomorrow” program.

Latondra Newton, Senior Vice President and Chief Diversity Officer for The Walt Disney Company says that the new site will be accessible to Disney employees, its community partners, and its fans and says it will “evolve” going forward.

“Our intention is to make sure every person sees themselves or their life experiences represented in a meaningful way,” Newton explained.

Credit: Disney

Newton says that it’s important for the Walt Disney Company to have a site dedicated to the idea of inclusion for many reasons.

“The platform leverages the storytelling superpowers of our brands and illustrates the many ways we’re building authentic representation in our workforce and our content,” she said. “And the Vision section of the site includes details about the current representation in our workforce and content as well as our aspirations for greater inclusion overall.”

Newton says that the “Reimagine Tomorrow” initiative makes use of one of Disney’s biggest talents–storytelling.

 

“Back when we began working on this in 2019, we felt a deep sense of responsibility to use what we do best—our storytelling—to make a positive contribution in the world while making our company stronger and more relevant to our audiences.” She went on to say that the initiative gives a voice “to those of our community partners, creators, innovators, and fans around the world who are sincerely committed to diversity, equity, and inclusion.”

The initiative was created to raise awareness and foster the ideas of celebrating diversity and practicing inclusion in an effort to contribute to a world in which we can “show the magic in every life.”

 

 

About Becky Burkett

I'm an enthusiastic writer who finds joy in random things like cold weather, snow, "I Love Lucy," "The Andy Griffith Show," journals full of blank paper, countdowns to Christmas, the month of December, "Toy Story," "Sleeping Beauty," my 4 kids, my 4 shih tsus, Disney Parks history, Imagineering and visiting the parks. I think Walt Disney is the standard against which genius should be measured. I love to write about Disney Parks, Disney history, all things Imagineering and PIXAR. I adore the colors, story and art direction of Disney's "Sleeping Beauty" (Team Make it Blue!), and "Toy Story" is life (minus "Toy Story 4"). I believe Walt Disney was so much more than an entertainment and theme park tycoon; I believe he was a savant with a vision for life and how it could be if happiness and kindness are strived for. I love Biergarten at EPCOT and 1900 Park Fare at Disney's Grand Floridian. You can find me croonin' with the birdies at the Enchanted Tiki Room, chillin' on the PeopleMover or hangin' with Woody and the gang at Toy Story Land. I'm always looking for Imagineers in the parks, and I'd rather meet Joe Rohde and Tony Baxter than anyone in Hollywood! Hey, if you dream it, you really can do it!