Disney Plus
Credit: Disney

Good news for Disney, not so good for Netflix: Disney+ on track to hit some big milestones

Though Disney’s streaming service recently tapped the brakes when it comes to subscribers, as evidenced by analyst Steven Cahall’s report in late September, Disney+ is on track to reach more subscribers than its biggest competitor, Netflix, by the year 2025.

The forecast comes from the research firm Digital TV Research, which projected that Disney+ subscribers will reach 284.2 million in 5 years. The firm had originally predicted that the Mouse’s streaming customers would stand at 294.0 million strong by 2026, but at 284.2 million, Disney+ will finally eclipse the competition, as predictions that originally saw Neflix with 286.0 million subscribers by 2026 have been rethought, and forecasters now say Netflix will more likely have closer to 271 million subscribers 5 years from now.

And it’s no wonder with the success the platform has had in its short, almost-two-years-long availability. Series like The Mandalorian stayed on the top of the charts for most streamed, as has Disney’s CruellaOther shows like WandaVision only helped the platform to stay in high demand.

“Three platforms will control nearly half the world’s SVOD subscriptions by 2026,” says Digital TV Research. “Disney+ will be the biggest winner, overtaking Netflix in 2025.”

The firm’s latest report goes on to show predictions that Disney+ will see the addition of 140 million subscribers between now and 2026, bringing its total team of subscribers to 284 million strong. Of all its subscribers by 2026, 43%, or roughly 121 million total, will subscribe under the Hotstar brand in one of 13 different Asian countries Disney+ will serve.

Though projections show Disney+ becoming the frontrunner in the streaming wars, it won’t be because of a stagnation in Netflix’s growth, according to Digital TV Research’s report, which forecasts an additional 53 million subscribers joining Netflix by 2026. Amazon Prime is also on track to hit just over 243 million subscribers by the same time, according to the analysis.

Who do the number 4 spots and beyond belong to? Digital TV Research has its money on China’s Tencent service for the number 4 spot by 2026 with 98.7 million users, China’s iQiyi with 76.8 million users in the number 5 spot and HBO in 6th place with just over 76 million subscribers.


About Becky Burkett

I'm an enthusiastic writer who finds joy in random things like cold weather, snow, "I Love Lucy," "The Andy Griffith Show," journals full of blank paper, countdowns to Christmas, the month of December, "Toy Story," "Sleeping Beauty," my 4 kids, my 4 shih tsus, Disney Parks history, Imagineering and visiting the parks. I think Walt Disney is the standard against which genius should be measured. I love to write about Disney Parks, Disney history, all things Imagineering and PIXAR. I adore the colors, story and art direction of Disney's "Sleeping Beauty" (Team Make it Blue!), and "Toy Story" is life (minus "Toy Story 4"). I believe Walt Disney was so much more than an entertainment and theme park tycoon; I believe he was a savant with a vision for life and how it could be if happiness and kindness are strived for. I love Biergarten at EPCOT and 1900 Park Fare at Disney's Grand Floridian. You can find me croonin' with the birdies at the Enchanted Tiki Room, chillin' on the PeopleMover or hangin' with Woody and the gang at Toy Story Land. I'm always looking for Imagineers in the parks, and I'd rather meet Joe Rohde and Tony Baxter than anyone in Hollywood! Hey, if you dream it, you really can do it!