Disney’s Haunted Mansion Hires Jake From State Farm

haunted mansion ad disney film jake from state farm
Credit: Disney, State Farm

Disney’s Haunted Mansion attraction is known for its problematic supernatural squatters, and the upcoming live-action adaptation of the ride is no different. In a new Haunted Mansion ad, one of the film’s stars, Rosario Dawson, enlists a familiar face to help with the serious ghost problem… It’s Jake from State Farm!

So it turns out this is not only a Haunted Mansion ad but also a clever promo for insurance company State Farm. After opening on the foggy mansion itself, the 15-second spot features Rosario Dawson and Jake, played by actor Kevin Miles, navigating the chaotic halls of the manor.

haunted mansion ad disney film jake from state farm

Credit: Disney, State Farm

First, a chandelier falls from the ceiling and crashes down between them. As they run past the fallen chandelier, Dawson references it asking, “What if I need more coverage?” Jake calmly replies, “State Farm is there for all your what ifs.” Dawson then asks ominously, “What if…?” and points in front of them.

The organist ghost is there playing the spooky instrument, unbothered by them as smaller spirits emerge from the organ. In response to her question, Jake murmurs, “Run?” The pair proceeds to follow his suggestion, and then promptly runs out of the room. It’s a pretty cute idea and makes for an entertaining ad.

haunted mansion ad disney film jake from state farm

Credit: Disney, State Farm

HOWEVER, the most hilarious part is that in real life, State Farm has specific policies regarding ghosts. There is even a tiny little disclaimer on the bottom of the screen in reference to it. The small text reads, “State Farm does not provide coverage for paranormal events or losses.” I guess that’s why Jake’s best suggestion was to run.

Check out the ad below.

Walt Disney Pictures’ Haunted Mansion premieres in theaters July 28th! In addition to Dawson, the film stars Jamie Lee Curtis, Owen Wilson, Tiffany Haddish, Danny DeVito, Jared Leto, Winona Ryder, and more!

About Lana Porter

Lana has never lost a Disney Trivia night. Maybe it’s the hundreds of times she’s been to Walt Disney World Resort in Florida, her love for Disney’s ’90’s era hand-animated musicals, or the fact that she’s often likened to cartoon characters, but Disney and its magic have a special place in her heart. Her favorite Disney experiences include the EPCOT Food and Wine Festival, eating Mickey Bars on the PeopleMover, and crying during the Magic Kingdom fireworks show. One day she hopes to be chosen as the rebel spy on Star Tours. When Lana isn’t Park Hopping, she’s at home reading books of all topics, watching her favs on Disney+, or snuggling her two cats, which she swears are not named after Disney characters. She loves surprising people with her knowledge of the Marvel Cinematic Universe but admits she is still catching up with Star Wars. She is happy to combine her excitement for writing with her love for Disney-style storytelling and share what she can with the world!

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