Exclusive Disney Item Brings in Millions

the front facade of cinderella castle with the 50 medallian

A new collaboration between Disney and the Florida Department of Motor Vehicles has raised more than $1.5 million for the Make-A-Wish Foundation, helping grant the wishes of medically challenged children by selling an exclusive license plate.

a small boy with black short hair seen from behind in front of cinderellas castle a blue and white faux stone structure with towers wearing a blue t shirt with white text saying my wish has come true

Credit: Make-A-Wish Canada

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Since 1980, the Walt Disney Company has partnered with the nonprofit organization Make-A-Wish, which raises funds in order to grant special requests for chronically and/or terminally ill youth and their families. According to Disney, together, they have granted over 145,000 Disney-related wishes, including thousands of trips to Disneyland or the Walt Disney World Resort.

Walt Disney World has offered the limited-edition 50th anniversary to Florida residents since 2020 and will discontinue the special EARidescent Cinderella Castle design later this month when The World’s Most Magical Celebration finally concludes. Amazingly, sales of the novelty plate have raised over $1.5 million to date for Make-A-Wish of Central and Northern Florida.

Walt Disney World Raises $1.5 Million for Make-A-Wish!

Credit: Disney

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Moreover, Disney Parks Blog shared that the Walt Disney Company has matched those charitable contributions with more than $6 million in organizational grants since 2020, aiding nonprofits throughout Central Florida, as well as via donated time by local Cast Members through the Disney VoluntEARS program. Although there’s still time to request a specialty plate, Disney advises interested fans to act quickly as supplies are limited.

Of course, to do so, one must request the themed license plate via DMV agencies or a local County Tax Collector’s Office in-person or remotely within the State of Florida. Even so, if you aren’t able to snag one now, apparently, a brand-new design featuring the iconic Cinderella Castle at Walt Disney World’s Magic Kingdom Park will premiere this summer, with Disney once again putting all proceeds towards the Make-A-Wish project.

cinderella castle magic kingdom

Credit: Becky Burkett

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Furthermore, the practice aligns with the Company’s commitment to aiding children and families impacted by medical conditions, either through fundraising efforts, financial contributions, or its partnership with Starlight Children’s Foundation to provide Disney Movie Moments, transforming the sterile children’s hospital spaces into something full of comfort and whimsy.


About Spencer Johnette

Spencer is a lifelong lover of theme parks, princesses, and Disney history that recently relocated to Northern California. She completed her undergraduate studies at UCLA, where she was the founder and first president of the campus Disney Club. A former Cast Member still mourning the loss of the Disney Store, she now haunts the Walt Disney Family Museum halls and shares her opinions with anyone who will listen @gothelsflower.