“Disney pulled their ads from Twitter X,” reads a post by one user, “yet they are keeping their ads on TikTok, which is currently promoting Osama bin Laden.”

“Disney isn’t about canceling ads for any reason other than they hate Musk and free speech,” claimed another post.

“If you haven’t already canceled Disney Plus,” another user asks, “what the hell is wrong with you?”

Hypocrisy or Cost-Cutting Strategy?

Other users, however, shared their thoughts about a possible strategy Disney might be using in an effort to trim advertising costs for the company.

@disney 100 years of stories, magic, and memories! Celebrate #Disney100 with a special experience on @TikTok ♬ original sound – Disney

“Let’s face it, with how badly the ‘woke’ stuff is tanking, this is probably a hidden way for Disney to attempt to cut some costs,” posted one user. “Do we know if they are spending as much on TikTok as the ads would have cost on X?”