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Disney Stock Drops to 1 Year Low

Bob Iger Bad Stock
Credit: Disney and Canva

Not every die-hard Disney fan follows the stock market or pays close attention to the Walt Disney stock price. But it’s essential for the future of the company…and may dictate what CEO Bob Iger does and how long he stays.

disney water tower

Credit: Disney

RELATED: Following Bob Iger’s Contract Extension, Disney Stock is Tumbling Towards a One-Year Low

A New Low

Today (August 24), Walt Disney stock dropped to a 52-week low of $82.47. When Disney CEO Bob Iger made his big return last year, many expected The Walt Disney Company stock to soar. However, it seems like much of Bob Iger’s magic has faded. Although Bob Chapek made many decisions that some considered controversial and many choices that hurt the company’s bottom line, one cannot blame the entire Disney stock of the company one man. That would be like blaming every problem in the country on one political figure or president. And no one does that, right?

Bob Chapek

Credit: Disney

Bob Iger

As much as everyone loves to beat up on Bob Chapek, much of what he is blamed for was started (or happened) under Disney CEO Bob Iger’s watch. Unpopular elements in the parks, such as charging for Disney Genie+, theme park price increases, and Disney park reservations, happened before Bob Chapek even stepped into the CEO position. In addition, Bob Iger was the man at the top who greenlit many of Walt Disney Studio’s box office failures, such as Lightyear (2022) and Indiana Jones and the Dial of Destiny (2023).

indiana jones and the dial of destiny 5 harrison ford box office loss pheobe waller-bridge helena shaw

Credit: Lucasfilm

RELATED: Disney Loses BILLIONS at the Box Office

And Bob Iger has done little to nothing to try and patch up the relationship with Governor Ron DeSantis or the Florida legislature. Regardless of anyone’s opinion on the Governor’s policies or positions, the Walt Disney Company has to maintain a relationship with the state where Walt Disney World Resort is located. It’s inconvenient, but besides the impossible task of boxing up all four theme parks and all the hotels into a U-haul and moving to another state, there aren’t many other options.

disney plus marvel studios secret invasion content walt disney company disney's content quality lower quality ali selim bob iger

Credit: Disney

Disney CEO Bob Iger has also made many missteps since his return, putting him in the crosshairs of SAG-ATRA leaders and commenting about selling off pieces of the Walt Disney Company, unsettling many cast members. If the stock price remains at – or lower – than it was the day that Bob Chapek was booted from office, it begs the question, what is Bob Iger planning to do? Will he get pushed out like Bob Chapek was?

RELATED: Not to Be Outdone by Musk and Zuckerberg, Bob Iger and Tim Cook to Fight for Control of Disney

What Now?

Disney stock falls bob iger

Credit: Disney and Canva

The Disney stock 52-week low was previously $84.07. And not that long ago, Disney shares were soaring at over $200. There is pressure on Bob Iger to do something different. Whether that’s massive expansion at the Disney parks, acquiring new IPs (intellectual properties) for films, or a new strategy for Disney Plus streaming – its current situation is not sustainable.

disney world magic kingdom cinderella castle during daytime with visitors standing in front of castle

Credit: Becky Burkett

Otherwise, the company may have to do some serious downsizing, including more layoffs and canceled projects.

RELATED: What Disney (and Universal) Can Learn From SeaWorld

Hopefully, Bob Iger can figure something out – if not – maybe it’s time for someone else to come aboard. The lower the Disney stock price falls, the harder it will be to raise it back up.

About Steven Wilk

Steven has a complicated relationship with Disney. As a child, he visited Walt Disney World every few years with his family. But he never understood why kids his age (and older) were so scared of Snow White or Alien Encounter. He is a former participant of the Disney College Program (left early…long story), and he also previously worked in Children’s publishing, where he adapted multiple Disney movies and TV shows. He has many controversial opinions about Disney…like having a positive view of Michael Eisner, believing Return of the Jedi is superior to The Empire Strikes Back, and that Toy Story Land and Galaxy’s Edge should have never been built (at least not at Hollywood Studios). Every year for the past two decades, Steven has visited either Walt Disney World, Disneyland, Aulani or went on a Disney Cruise. He’s happy to share any and all knowledge of the Disney destinations (and he likes using parenthesis a lot…as well as ellipses…)