In 2019, The Walt Disney Company launched its very own streaming service — Disney+. In the three years since Disney+ has been available, the company has extended its operations to more than 100 countries and has created different streaming content based on the area of the world it is in — like Disney+ Hotstar in India, which offers programming in 17 languages. Disney+ has been so successful that — in just three years — it has amassed more than 130 million followers across all of its platforms.
Recently, at Disney’s 3rd Quarter Earnings Call, Walt Disney Co. CEO Bob Chapek and CFO Christine McCarthy voiced extreme pleasure with how Disney+ was performing and said that they expect the platform to be profitable by 2024.
Disney is always looking for new and exciting programming to create for Disney+, and they are hoping new leadership will propel them in the right direction. According to a report from Deadline, Disney has named Alisa Bowen as the new President of Disney+. Bowen was previously the Executive Vice President of Business Operations.
Bowen will continue to report to Michael Paull, President, Direct to Consumer, Disney Media Entertainment & Distribution.
It comes after Paull was promoted to that role earlier this year with accountability for Disney+, Hulu, ESPN+, and Star+. He oversees these platforms globally for Disney Media & Entertainment Distribution, reporting to Kareem Daniel.
Bowen will take on the role of head of Disney+ after that restructure, which also saw promotions for Joe Earley as President of Hulu and Rebecca Campbell running an international content creation hub.
She has led global business operations for Disney’s streaming platforms, including Disney+, since its launch in 2019. She joined Disney in 2017 as SVP, Digital Media and CTO of the Company’s international operations.
After her promotion was announced, Bowen made the following statement:
“Disney+ is a phenomenal growth story and has delighted fans around the world at tremendous scale. We have a best-in-class team behind this success and I’m excited to partner with them in this new role, as we drive the next phase of Disney+ growth. Our upcoming content is incredibly exciting, and we are committed to innovation to give our fans and subscribers the best possible experience, including more choice on how they can enjoy Disney+.”
Disney+ currently has a bunch of highly-anticipated shows and films that will soon be premiering on the platform — including The Santa Clauses, Big Shots Season 2, National Treasure: Edge of History, Willow, and Disenchanted.
Beginning December 8, Disney will launch an ad-supported Disney+ tier for $7.99 per month. The ad-free tier will see a price increase from $7.99 per month to $10.99 per month.