Disney Has Reportedly Missed the Mark With This Release…

epcot spaceship earth, figment
Credit: Luciano Silva, Disney, Canva

Walt Disney World comes out with new merchandise incredibly often, trying to entice each and every Guest to spend their money.

epcot monorail

Credit: Brian McGowan on Unsplash

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Typically, there’s nobody more loyal than a Disney fan, especially when it comes to merchandise. As a result, it’s rare that Disney merchandise makes a miss. But in this case, Disney definitely missed a significant opportunity, disappointing fans.

It’s more important now than ever for Walt Disney World and Disneyland merchandise to resonate with what fans want to see. After all, with the rising costs of living, Disney is now competing with everything a Guest needs to spend money on.

spaceship earth epcot

Credit: Nathan Langer on Unsplash

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Rent, groceries, gas, and other costs must be met before a Disney fan can freely spend money on a fun souvenir or a fun piece of merchandise. So, for Disney to convince a Guest to spend money on some merchandise, they’ve really got to blow fans out of the water.

Unfortunately, the Walt Disney Company has failed to do so in this case, and Guests are noticing:

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This little Figment ornament plays on the purple dragon’s iconic song, in which he declares that all it takes is a single spark of imagination to make a difference.

However, most Disney fans are unwilling to spend $30 on a thin, ceramic ornament with very little intricate sculpting, especially when Disney has missed the opportunity to create a light-up decoration. As a result, many fans are demanding for change, chanting “#dobetterDisney.”

Lotus Blossom Cafe China Pavilion

Credit: Disney

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What do you think? Would you purchase this Figment ornament?

About Isabella Reimer

Isabella Reimer grew up visiting Walt Disney World and relocated to Central Florida to be even closer to The Most Magical Place on Earth. She earned her Bachelor’s from Florida State University, where she studied Creative Writing and Women’s Studies. Her biggest hobby is bonding with the ikran at Avatar Flight of Passage, and her retirement plan includes becoming the 1,000 Happy Haunt of the Haunted Mansion.