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Disney files suit against VISA and MasterCard in defense of its theme park Guests, customers

Late Friday evening, Disney filed suit against Visa and Mastercard over the credit cards’ interchange fees, and part of Disney’s stance is that the card companies have engaged in practices that result in higher costs for customers and loyal patrons.

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The new suit is an offshoot of a lawsuit originally filed in court in 2005. The suit related to the interchange fees charged by credit card companies for every transaction made by a customer and then paid to the issuing bank. But many companies like Disney that rely on credit card purchases for much of their revenue say that the credit card companies have a hold on the market which gives them an unfair advantage resulting in the companies’ ability to price-fix those interchange fees.

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Disney points out that this practice ultimately results in higher prices for its Guests and customers.

The current litigation also has its roots in a nearly $6 billion settlement reached in 2012. In that settlement, an agreement was made by Visa and MasterCard to lower the amount the companies charge for processing credit card transactions. The lower costs were to remain in effect for 8 months, per this agreement.

But some lawmakers say that those concessions weren’t good enough.

Some large retailers like Walmart and Amazon excused themselves from the settlement with the hope that they could set out on their own to get better terms. Amazon was able to do exactly that earlier this year.

“If it’s a single company, they hoped they would not be viewed as a cartel of banks,” Harry First, an NYU law professor, explained. “A single company can set its own price and do what it wants.”

In its suit against Visa and MasterCard, Disney alleges that the card companies’ way of doing things did not change when the corporate structure changed. According to The New York Times:

Disney says that the beneficial fees that Visa and Mastercard offered the banks remain and that the two companies dominate the industry, driving up costs. The debit card market is dominated by Visa and Mastercard,” court documents read. “Combined, Visa and MasterCard comprised about 75 percent of all debit purchase volume in 2004 and comprise over 80 percent today.” Fees continue to be a focus of legislative action, as well.

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A spokesman for MasterCard says the company expects to settle outside of court.

“We do not anticipate litigating this and expect a resolution could be announced in the near term,” he said.

About Becky Burkett

I'm an enthusiastic writer who finds joy in random things like cold weather, snow, "I Love Lucy," "The Andy Griffith Show," journals full of blank paper, countdowns to Christmas, the month of December, "Toy Story," "Sleeping Beauty," my 4 kids, my 4 shih tsus, Disney Parks history, Imagineering and visiting the parks. I think Walt Disney is the standard against which genius should be measured. I love to write about Disney Parks, Disney history, all things Imagineering and PIXAR. I adore the colors, story and art direction of Disney's "Sleeping Beauty" (Team Make it Blue!), and "Toy Story" is life (minus "Toy Story 4"). I believe Walt Disney was so much more than an entertainment and theme park tycoon; I believe he was a savant with a vision for life and how it could be if happiness and kindness are strived for. I love Biergarten at EPCOT and 1900 Park Fare at Disney's Grand Floridian. You can find me croonin' with the birdies at the Enchanted Tiki Room, chillin' on the PeopleMover or hangin' with Woody and the gang at Toy Story Land. I'm always looking for Imagineers in the parks, and I'd rather meet Joe Rohde and Tony Baxter than anyone in Hollywood! Hey, if you dream it, you really can do it!