Disney Partners With an “MLM” for a BIZARRE New Interactive Experience in Magic Kingdom Park

Smellephants on Parade
Credit: Disney and Canva

It’s not every day that Disney announces a new interactive experience coming to the Parks, especially one as unique as this. Disney has just announced a brand new offering that will be coming to the Parks that has left many fans excited, but also many feeling confused as to why exactly Disney thinks this is a good idea.

Is This the Weirdest Collaboration Ever?

In the past, Disney has worked hand in hand with numerous sponsors to add unique offerings to the Park. It has just been announced that Disney will be collaborating with the brand Scentsy on an all-new Park adventure. Scentsy is a fragrance company that sells unique wax warmers and melts. The brand has become popular amongst Disney fans due to their recent collaboration on a Haunted Mansion-themed line but also has plenty of people who strongly dislike the company.

guests riding dumbo

Credit: Disney

Now, Scentsy and Disney are teaming up for something completely different. It has just been announced that Disney is bringing the “Smellephants on Parade” to Magic Kingdom Park in Walt Disney World. This new addition is described as a “search and sniff adventure” that will be located in the Storybook Circus area of the Park.

RELATED: It’s Time to Say Goodbye to Storybook Circus at Magic Kingdom

Smellephants on Parade

Credit: Disney

Fans React to New Announcement

When this news was first announced, many fans thought that it might be a prank. An interactive smelling experience is definitely one of Disney’s more unique additions, and some just don’t understand the logic behind this. Much of the controversy has to do with the fact that many consider Scentsy an “MLM,” meaning a multi-level marketing company. These types of businesses are heavily criticized for using predatory tactics to steal money from their employees.

Others just do not understand why Guests would want to “scratch and sniff” an area of the Park that is themed after a circus. As of now, no opening date has been revealed.

About Eva Miller

Eva was born and raised in the beautiful state of Oregon but has since relocated and lives in New York City. Since she was young, Eva has loved to perform in musicals, especially Disney ones! Through performing, Disney’s music became the soundtrack of her childhood. Today, Eva loves to write about all the exciting happenings for the Walt Disney Company. In her free time, Eva loves to travel, spend time in nature, and go to Broadway shows. Her favorite Disney movie is 'Lilo and Stitch,' and her favorite Park is Disney's Animal Kingdom.