‘Frozen: The Musical’ Overtakes ‘Snow White’ on Disney+ After Streaming Release
Disney’s Frozen: The Musical has made its highly anticipated debut on Disney+ as of June 20, 2025, and instantly secured the #1 spot on the platform’s Top 10 chart. This live stage adaptation, which originally premiered on Broadway in 2018, has now been made accessible to millions of viewers worldwide, surpassing the 2025 remake of Snow White in the process.
Frozen’s Streaming Success Surpasses Snow White’s
The musical’s release on Disney+ comes at an interesting time for the Snow White remake, which, despite garnering attention due to its controversies earlier this year, was dethroned by Frozen: The Musical. While Snow White initially drew streaming viewers out of curiosity, it was Frozen’s timeless story and broad appeal that made it an obvious contender for the top spot, further emphasizing the enduring popularity of Disney’s earlier animated films.
The journey of Frozen: The Musical began shortly after the global success of the 2013 animated film. Disney’s commitment to creating a stage version of Frozen began in 2014, and the result was a Broadway hit, continuing its run after premiering in Denver in 2017. This stage version offered a unique way for fans to experience the magic of Frozen, blending iconic songs with stunning live performances. Since then, the musical has remained a staple on Broadway and in the hearts of Disney fans.
Disney’s Expanding Streaming Strategy
The release of Frozen: The Musical on Disney+ is part of a larger trend at Disney to bring high-profile live performances to the streaming platform. This follows the success of Hamilton (2020) and Taylor Swift’s Eras Tour (2023), both of which proved to be highly successful streaming releases. The ability to watch major productions from home has proven popular with audiences, and Disney is capitalizing on this trend by making Broadway-level content more accessible.
It was no surprise that Frozen: The Musical shot straight to the top of Disney+’s charts. With its vast fan base and family-friendly appeal, the musical provides a welcoming experience for both Disney enthusiasts and those new to the Frozen universe. The high production value of the Disney+ release also ensures that the experience is as immersive and exciting as it was on stage, giving viewers at home a front-row seat to the Broadway magic.
What’s Next for Disney and Streaming
The success of Frozen: The Musical on Disney+ demonstrates the company’s ongoing strategy to push content onto the platform and expand the reach of their creative productions. This release is another key example of how Disney is shaping its entertainment model, moving Broadway-style performances into the digital space and allowing the magic to reach a global audience.
With this successful release, it’s clear that Disney’s streaming ambitions will continue to include live performances, and Frozen: The Musical sets the bar for future theatrical content on Disney+.
