VIDEO: Unveiled Disney100 ‘Eras’ Merchandise Will Celebrate a Century of Magic

disney eras water tower
Credit: shopDisney

As the Disney100 Centennial start date fast approaches, it seems the 100 Years of Wonder Celebration won’t be the only debut on January 27, as Disney has just announced a new line of merchandise called “The Eras.”

Culminating a century of Walt Disney Company magic, the Disney 100 Years of Wonder event will kick off at the Disneyland Resort on the 27 before making its way to all other Disney Parks in some form. Festivities include the “Wonder of” monthly character celebration (beginning with Mickey and Minnie Mouse) that will introduce specialty food and retail options at Disneyland and the Walt Disney World Resort, the opening of Mickey & Minnie’s Runaway Railway at the recently refurbished Mickey’s Toontown expansion, new in-Park entertainment like Wondrous Journeys fireworks, and more!

Disney 100

Credit: Disney

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Plus, even if a visit to a Disney Park isn’t on the 2023 agenda, fans will still have ways to enjoy the anniversary from home and show off their Disney style! For instance, shopDisney has just released a sneak peek at a new line of merchandise exclusive to the celebration on its Twitter account:

The video clip showcases one of the collection’s items: an adorable lamp inspired by the Walt Disney Studios water tower, complete with the company logo and the painted image of a smiling Mickey Mouse against a white background. Even better, the lamp emits a soft yellow glow when turned on, adding a cozy atmosphere to any Disney fan’s home.

disney eras

Credit: shopDisney

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As the caption states, the Disney100 Eras line will feature a Walt Disney Studios Collection, allowing Guests to “travel back in time and celebrate where it all began.” We know it will span the early decades of Animation history to the opening of Disneyland in 1955 due to a soft release of some ticket book-inspired journals at Walt Disney World and similar items within the Disney100 release for the Tokyo Disney Resort.

Disney Eras seems to be exclusive to shopDisney’s e-commerce platform, releasing on the same day as the theme park celebrations. However, it’s possible that as with other shopDisney releases, items from The Eras: Walt Disney Studios collection will also become available at Disney’s physical Shop in Shop locations, such as those inside Target stores or within Disney Parks retailers.

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Credit: The New York Times

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While Disney has given no other hints about the other pieces of the full collection, we can assume they all relate to important moments in Disney history, especially for Walt Disney Studios Animation, as well as certain iconic visuals like the water tower, the Seven Dwarfs statues, Sorcerer Mickey hat from Fantasia (1940) which now serves as the Roy E Disney Animation Building, maybe even Legends plaza?

Disney fans will have to find out when The Eras: Walt Disney Studio merchandise releases along with the Disney100 platinum celebration collection for Disney’s 100 Years of Wonder later this week! Follow Disney Dining for updates and more on all things Disney.

About Spencer Johnette

Spencer is a lifelong lover of theme parks, princesses, and Disney history that recently relocated to Northern California. She completed her undergraduate studies at UCLA, where she was the founder and first president of the campus Disney Club. A former Cast Member still mourning the loss of the Disney Store, she now haunts the Walt Disney Family Museum halls and shares her opinions with anyone who will listen @gothelsflower.