A new era is beginning at the Walt Disney Company, and it’s clear that some significant changes are due.
For decades, LucasFilm and Marvel Studios have been dazzling fans with their epic hero stories. Both of these studios have massive fanbases, and when Disney bought LucasFilm in 2012 and Marvel in 2009, Disney hoped that the fans would come with the acquisition. Luckily for them, they did.
Marvel Studios saw unbelievable success and popularity while under Disney’s ownership. While many fans do not love the new Star Wars movies, this franchise also succeeded under Disney from a monetary standpoint.
However, in the last couple of years, fans have become overwhelmed by the surplus of material coming from these two entities, and eventually, many fans lost interest.
Iger Speaks Out on Where ‘Marvel’ and ‘LucasFilm’ Went Wrong
During an interview on CNBC, Disney CEO Bob Iger announced that fans would be seeing a lot less Marvel and Star Wars content in the future. This is something that many fans have seen coming for a while, but hearing Iger say it made the reality much more real. In the interview, Iger discussed the reduction in content, saying:
“You pull back not just to focus, but also as part of our cost containment initiative. Spending less on what we make, and making less.”
In the last couple of years, many fans of the Marvel and Star Wars franchises have felt overwhelmed with trying to keep up with all of the new releases. It has also diluted the impact of the big releases, which haven’t been getting the box office love that they deserve. This was seen earlier this year with Marvel’s Ant-Man and the Wasp: Quantumania. Iger said;
“Marvel is a great example of that. It had not been in the television business at any significant level, and not only did they increase their movie output, but they ended up making a number of TV series. Frankly, it diluted focus and attention.”
A Necessary Change
While this certainly is not happy news, most fans will probably understand why this change needs to happen. Moving forward, Iger says Disney is going to be using a “quality, not quantity approach.” This means that while there may be less content coming out, fans can expect the content that does come out to be truly spectacular.