In recent weeks, Disney has not been in the good graces of fans with more conservative viewpoints. Disney has been vocal about its opposition to Florida’s Parental Rights in Education bill. Disney has said that the bill targets the LGBTQ+ community, and it will work to make sure that the bill is repealed. In response, Florida Governor Ron DeSantis and fellow Republicans have said that Disney is just trying to be “woke” and that Disney does not control how things are run in the Sunshine State.
Some of Disney’s more conservative fans have said that they no longer want to support Disney — whether it be going to its theme parks or watching its shows and movies. However, when it comes to children’s programming, Disney has largely cornered the market. But now one media company is stepping forward and claiming that it plans to create its own brand of children’s programming.
The Daily Wire — a media company founded by political commentator Ben Shapiro — announced the move, saying that they would be combating “woke media companies”. According to an article from The Daily Wire:
“Americans are tired of giving their money to woke corporations who hate them. They’re tired of giving their money to woke media companies who want to indoctrinate their children with radical race and gender theory. But they want to do more than just cancel them. They want alternatives.”
“Disney was once a reliable source of wholesome and innocent entertainment for children. But controvery after controversy has roiled the network over the last several weeks — from CEO Bob Chapek’s public condemnation of a Florida bill protecting young children from inappropriate conversations about sexuality in schools, to leaked videos of Disney employees bluntly stating their agenda to promote radical gender ideology to their young viewers — leaving parents fearful that the content their kids are consuming is brainwashing them at best and endangering them at worst.”
According to The Daily Wire, over the next three years, it is going to invest $100 million in both animated and live-action children’s entertainment. That is on top of the more than $100 million it already spends on conservative adult content. The Daily Wire said that they had planned to announce the new push in children’s entertainment in November 2022, but because Disney was being so vocal about the Florida bill, it decided to move up its plans.
The Daily Wire has said that it currently has six scripts ready for its first program, Chilla Time. Chilla Time will tell the story of a family of homeschooled chinchillas. There will also be a live-action puppet show that will be called Doodles With Noodles.