New “Exclusive” & Ever-Changing Experience Opens at Universal Studios Orlando

now open sign next to universal studios orlando resort globe
Credit: Universal Studios Orlando Resort/Canva

A brand-new experience has opened to guests at Universal Studios Orlando Resort, and fans will love the ever-changing inspiration the experience has to offer.

Universal Orlando Resort

Credit: Universal Studios Orlando Resort

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On Wednesday, Universal Studios Orlando announced the opening of a brand-new Guest experience at its Florida parks. It’s Universal’s retail store, UNIVRS, and guests of the Orlando resort can find it on Hollywood Boulevard inside Universal Studios Florida park. The location at Universal Orlando is the second storefront for UNIVRS. The first location opened at CityWalt Hollywood in September 2022.

The newest UNIVRS location replaces the Silver Screen location in the park. Per Universal, this “shop-in-shop brings favorite brands from across NBCUniversal to life through seasonal apparel offerings that lean into the ‘get it before it’s gone’ drop culture shopping mentality.”

univrs store inside

Credit: Inside Universal

Per Inside Universal:

Merchandise at UNIVRS marries popular brand designs with current fashion silhouettes and trending styles driven by favorite characters and iconic on-screen moments. Exclusive merchandise will be released in limited quantities, from tees and jackets to tracksuits and skirts, to tote bags and hats, products will range in price from $30-$150 and in size from XS-2XL across the mens, women, and unisex categories.

universal store features multiple brands

Credit: Universal Studios Orlando Resort

The store aims to “drop” new styles in limited quantities seasonally, with products available only at the UNIVRS stores in Hollywood and Orlando.

Currently, UNIVRS is featuring a new summer collection inspired by JAWS, Felix the Cat, and the 30th anniversary of Jurassic Park.

clothing store at universal studios orlando resort

Credit: Inside Universal

The new UNIVRS store at Universal Studios Florida has opened. It features exclusive merchandise released seasonally in limited quantities. The summer collection includes items inspired by Jurassic Park, Jaws, and Felix the Cat. pic.twitter.com/ZdcXFmOrEo

— Ashley Carter (@AshleyLCarter1) June 28, 2023

Universal fans who can’t make it to the parks to experience the new UNIVRS store offering can shop online by clicking here.

About Becky Burkett

Becky's from the Lone Star State and has been writing since she was 10 and encountered her first Disney Park when she was 11. It was love at first Main Street Electrical Parade. Joy is blank lined journals, 0.7 mm pens, and all things Walt, Woody and Buzz, PIXAR, Imagineering, Sleeping Beauty (make it blue!), Disney Parks history and EPCOT. At Disney World, you'll find her croonin' with the birdies at the Enchanted Tiki Room or hangin' with Woody and the gang at Toy Story Land. If you can dream, you really can do it!