They say everything’s bigger in Texas, and that goes for the price of Universal’s newest theme park resort, which will soon take shape in North Texas.
Architecture firm Gensler has reportedly been chosen to design Universal’s newest theme park resort to be located in North Texas near the Dallas North Tollway and Panther Creek Parkway in northwest Frisco.
The newest Universal Parks resort will include as many as five unique themed lands, each centered around various characters and films from Universal Studios, and will feature rides, live entertainment, restaurants, shops, and a 300-room hotel. Universal’s Frisco park will be part of the Fields Development, a 2,500-acre master-planned project in the city that also includes the PGA of Americas headquarters, the Omni PGA Frisco Resort, two 18-hole PGA championship golf courses, and thousands of residential units that range from luxury single-family homes to condos and apartments.
Per Universal, the new location will be one-of-a-kind:
The new park concept, set in a lush green landscape and featuring immersive themed lands, celebrates Universal’s iconic brand of entertainment, humor, and innovation and brings to life its beloved characters and stories in ways that will wow even the youngest theme park goers.
The proposed park will be designed to be more intimate and engaging for younger audiences and be full of family-friendly attractions, interactive and playful shows, character meet and greets, unique merchandise, and fun food and beverage venues. The proposed park also has plans for an adjacent themed hotel.
The Frisco resort will be much smaller than Universal Studios Orlando Resort in Central Florida. Universal Parks & Experiences owns a 97-acre tract of land onsite, but the new park will only encompass around 30 acres–a fairly small park for the likes of Texas, where everything is gigantic.
But what the new Universal park in Frisco may lack in size, it is already making up for in projected development costs. According to The Dallas Business Journal, Universal will shell out more than $550 million for the park, which will only spread out across 30 acres, meaning the entertainment giant’s newest park in the Lone Star State will ultimately cost more than $18 million per acre to build.
How’s that for being bigger in Texas?