Disney Quietly Lays Groundwork for Simpsons Expansion in Parks

Disney is no stranger to making bold moves. From billion-dollar acquisitions to park overhauls, the company constantly finds ways to expand its empire. But now and then, a development slips in without much fanfare. Recently, Disney made a quiet move that could have massive implications: the possibility of The Simpsons joining Disney’s theme parks.

This change didn’t come with fireworks or sweeping press releases, but the potential ripple effect is enormous. Bringing Springfield into Disney’s world could reshape the park experience in ways few saw coming.

The Simpsons’ Global Reach

Debuting in 1989, The Simpsons has outlasted nearly every television trend. With more than three decades of episodes and a reputation for parodying everything under the sun, the series carved out its place as one of the most influential shows ever made. Characters like Homer, Marge, and Bart are global icons, instantly recognizable across generations.

For years, the franchise has felt like a natural fit for theme parks. Its humor, quirky designs, and Springfield setting all lend themselves to interactive attractions. While Disney has only recently had the power to bring that vision to life, fans already know how well it works—thanks to Universal.

Springfield at Universal

Universal Studios created an entire Simpsons-themed area, “Springfield: Home of the Simpsons,” in both Florida and Hollywood. Guests can hop on The Simpsons Ride, devour an oversized pink donut, or sip a cold Duff Beer at Moe’s Tavern. From Krusty Burger to carnival games, every inch of the land immerses fans in the cartoon’s universe.

It’s a proven success, but the arrangement has an expiration date.

Disney’s Long Game

When Disney acquired Fox in 2019, it acquired a treasure trove of content, including The Simpsons. Universal still has theme park rights through its original deal with Fox, but those rights aren’t permanent. Industry insiders suggest that the contract will end in 2027 or 2028. When that day arrives, Disney will finally be free to fold Springfield into its own parks.

That timeline gets even more intriguing with the news of a second Simpsons movie scheduled for 2027. Disney is famous for its strategic timing, and a theatrical release could easily double as a launchpad for theme park integration.

What a Disney Springfield Could Look Like

Speculation runs wild, but the ideas practically write themselves. A dark ride through the Simpson household, a slapstick coaster themed to Itchy and Scratchy, or even a Springfield neighborhood filled with sight gags and photo spots would all feel right at home. Dining would be a huge draw—giant donuts, Squishees, Duff Beer, and Krusty Burger could rival any existing Disney snack craze.

And because it’s The Simpsons, guests could also expect plenty of tongue-in-cheek Disney jokes sprinkled throughout. A fake Mickey mascot wandering the streets? A sly jab at park prices? Fans would expect nothing less.

Looking Ahead

All the puzzle pieces are lining up: Universal’s license winding down, Disney holding the rights, and a major movie set to drop. While Disney hasn’t shouted this move from the rooftops yet, the writing is on the wall.

By the late 2020s, Springfield could be a permanent part of Disney’s world. And when it happens, it won’t just be another attraction—it will be a crossover moment unlike anything theme parks have ever seen.