The Magic Returns – What Disney’s Doing to Win Back Families

Disney heard the complaints, and they’re finally doing something about it. Free perks are coming back along with some can’t-miss discounts. Suddenly, Disney World feels like it’s trying again—and families are noticing.

After years of rising prices and frustration, something has shifted. Disney seems to know it went a little too far with the cost increases. Now it’s pulling back in ways that actually matter to guests. Between the new perks and fresh entertainment, a lot of people are rethinking their Disney plans for the year.

Buzz Builds Around New Entertainment

Let’s start with what everyone is talking about: entertainment.

The upcoming Disney Starlight: Dream the Night Away parade is already generating some excitement and hasn’t even debuted yet. This new nighttime parade will feature glowing floats, beloved characters, and original music, adding some much-needed evening magic to the parks. It’ll be Disney’s first new nighttime parade in years, and fans are ready.

Meanwhile, Disney Villains: Unfairly Ever After is already drawing huge crowds. The show puts Disney’s most iconic villains in the spotlight, with fire effects, dramatic music, and over-the-top theatrics. It’s a fresh take on nighttime entertainment that adds something darker and more playful to the mix.

Also over at Hollywood Studios, guests love the new Journey of the Little Mermaid show. It’s a live stage production with Broadway-style flair—puppets, projections, and performances that bring Ariel’s undersea world to life.

Real Discounts Are Back for Families

Of course, new shows are great, but not if families can’t afford to be there. That’s why Disney’s latest discounts are turning heads.

For a limited time, children’s park tickets are available for around $50 on select dates, and resort rooms are discounted up to 30%, making it much more reasonable for families to stay on Disney property. That 30% off can translate into hundreds of dollars in savings over the course of a trip.

Some vacation packages even include added value like free dining plans, PhotoPass downloads, or other bonuses that make guests feel like they’re finally getting their money’s worth again.

And perhaps the most appreciated change? Free overnight parking is back for resort guests. Disney dropped this perk years ago, but it’s finally been reinstated—and for many guests, it’s a big step in the right direction.

Even More Magic on the Way

There’s still more to come.

At EPCOT, Test Track is undergoing a complete reimagining. Its brand-new look and storyline are inspired by the classic World of Motion. The ride is set to reopen in late July, just in time for summer crowds.

And over in Magic Kingdom, Disney is working on two additions: a Pirates of the Caribbean-themed tavern and the long-rumored Villains Land. While those projects are still in development, they’re already creating a buzz among fans who are craving something new—and different.

A Shift That Feels Promising

It’s still early, but the changes at Disney World are finally starting to feel more guest-focused. With real savings, fan-favorite perks returning, and exciting entertainment on the horizon, families who once felt priced out are beginning to feel welcomed again.

If you’ve been waiting for a reason to return, this just might be it.