The $60 Disney Souvenir Guests Are Already Trying to Ditch
When Disneyland announced its massive 70th anniversary celebration, guests knew they were in for something special. The milestone event promised exciting new entertainment, limited-time treats, exclusive dessert parties, and—of course—brand-new merchandise to commemorate the occasion. From the moment the gates opened, Disney fans rushed to snatch up collector’s items and themed souvenirs, eager to own a piece of history.
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But just a few weeks after the fanfare began, it seems not all of the anniversary offerings have lived up to the hype.
Among the most talked-about items is the Key to Disneyland, a large collectible key designed to let guests “unleash hidden magic in each land.” Priced at $60, the key can be activated at nine themed lock stations scattered throughout the park.
After completing the experience, guests receive one of nine unique commemorative pins at the final stop—the Mickey Topiary Finale.
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On the day of release, demand for the key was so high that some guests were seen purchasing them in bulk, sparking online debate over whether the frenzy was driven by resellers or pin enthusiasts. Many speculated that the value was in the pins, not the key itself.
Since then, however, some fans appear to be experiencing buyer’s remorse.
At the heart of the issue is the realization that many collectors wanted the pin—but not the key. Once they completed the unlocking experience, the large plastic keepsake quickly became less desirable.
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That reality was on full display at the Disneyana Show, a popular event hosted by the nonprofit Disneyana Fan Club, dedicated to preserving the legacy of Walt Disney. Disney insider Guy Selga attended the event and was surprised by what he found.
At the Disneyana show this year there’s a lot of people trying to offload their used Disneyland 70 keys for $20-30
At the Disneyana show this year there’s a lot of people trying to offload their used Disneyland 70 keys for $20-30 pic.twitter.com/vWkX8cAjki
— Guy Selga (@guyselga) June 1, 2025
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The Disneyana Show often features rare collectibles and vintage memorabilia, drawing die-hard Disney fans and even Disney Legends like Bob Gurr. While some merchandise is prized for decades, the short shelf life of this year’s “Key to Disneyland” serves as a reminder that not every collectible becomes a classic.
The merchandise for the 70th anniversary doesn’t end with the key, though. Guests can still explore an array of themed items like Loungefly bags, tumblers, sweatshirts, mugs, and even a bedazzled train conductor hat with mouse ears.
Meanwhile, visitors can indulge in new anniversary-themed menu items such as the Pineapple Upside Down DOLE Whip and the House-Filled Celebration Beignet.
Disneyland’s 70th anniversary celebration will run through the summer of 2026, giving fans ample time to take part in the magic. But before you commit to a pricey souvenir, it might be worth considering what you’ll still want to keep a year—or even a month—later.
Theme park reservations are still required for entry into both Disneyland and Disney California Adventure, so don’t forget to book ahead.
What do you think? Was the Key to Disneyland a clever interactive experience or an overpriced plastic gimmick? Have you picked one up — or tried to resell yours already? Share your thoughts in the comments and let us know if you’ll be heading to Disneyland to celebrate the big 7-0!
