Pop-up Passholder Merchandise Location Is Open at Walt Disney World

On Wednesday, October 14, a brand new pop-up merchandise location opened at Epcot. This one is specifically for Annual Passholders. This is the first of its kind, but if it proves to be popular it probably will not be the last. I was invited to get a sneak peek before it opened for the first time. There is something inside for everyone.


I’ll start with the basics. The store is located in the Germany Pavilion, inside Das Kaufhaus. If you look on the My Disney Experience App or the Walt Disney World website, you’ll notice that the store is listed as temporarily unavailable. Through November 17, it will be open weekdays only from 11:30 until the park closes. Only Annual Passholders are allowed to enter, and you can’t bring someone who isn’t a Passholder in with you.

The store itself is quite large. There is a wide selection of merchandise that you can choose from. A lot of the merchandise currently features Germany, but some of the other countries are represented as well. There are also items that will allow you to show the world that you’re thrilled to be a Walt Disney World Annual Passholder, including t-shirts that proudly bear the Passholder logo.

There is more good news for Annual Passholders inside the store. Through October 29, the Passholder discount on merchandise is 30% instead of 20%. You are eligible to receive that discount at the pop-up location. If you’re looking to save even more, there are some incredible deals. The Passholder merchandise that is left from the Epcot International Flower & Garden Festival is now half off.

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There is also select World Showcase merchandise that is 50% off. After that amount has been determined, you’ll still receive an additional 30% off, or 20% after October 29. That means that the Crew Hooded Jacket from Norway that was originally $175 can be purchased for under $65, not including tax.

Crew Hooded Jacket from Norway

As if saving $110 on a really nice jacket isn’t enough, there is one other bonus at the pop-up location. If you purchase $50 or more, you will receive your choice of a Coaster Set or Cutting Board. These are similar to the items that were incentives for Passholders to visit the Food & Wine Festival in past years.

I checked back at the store around 12:30, just to see how things were running. There was both a Virtual Line and a Standby Line. There were maybe eight people in the Standby Line. The Cast Member at the door told me that the Virtual Line had about a 25 minute wait. Many people don’t know about this store yet (or the discounts inside), so I have a feeling that the line will soon grow quite a bit longer.

Remember, the pop-up merchandise location is for Annual Passholders only. You will be asked to show proof that you’re an Annual Passholder before you enter. The sale of Annual Passes is currently on hold, so if you aren’t a Passholder now you are out of luck. The store opens at 11:30, and stays open until Epcot closes. It is not open on Saturdays or Sundays. The final day for this location is November 17, but the final day for the 30% discount is October 29. If you’re an Annual Passholder, this is something that you will want to check out. It’s an added benefit that I have a feeling people are going to love.

About PaulaK

I grew up in Western Massachusetts. When I was nine my family went to Disneyland and I was hooked. I grew up, attended New England College in Henniker, NH and eventually moved to Virginia. I worked as a disc jockey, married and became a full time mom when our daughter was born. Fast forward several years. In 2010 we moved to Central Florida and my Disney obsession grew. I now work as a freelance writer and spend my spare time in the parks. Under the name Paula Brown I penned the novels Dream Wanderers and The Coffee Cruiser. I also am a co-author of Dining at Walt Disney World: The Definitive Guide. I'm obsessed with Star Wars, so this is a good time to live in Central Florida. I've been a vegetarian for well over a decade, a choice that my daughter eventually made as well. While my husband still hasn't joined us fully he has given up most meats except for seafood. I was relieved to find that vegetarian dining is not difficult at Walt Disney World.