It was a big weekend for Disney+! Hamilton, a musical with lyrics by Lin-Manuel Miranda, and tells the story of American Founding Father Alexander Hamilton, hit Disney+ on July 3rd. The extremely popular Broadway musical drove up Disney+ downloads tremendously this weekend.
According to Variety, “Hamilton” delivered for Disney Plus. The movie premiered on the Disney Plus streaming service on Friday, July 3. From Friday through Sunday, the Disney Plus app was downloaded 513,323 times globally, including 266,084 times in the U.S., according to analytics firm Apptopia.
That means that in the U.S., the total Disney Plus downloads were 72.4% higher than the average of the four weekends in June 2020 over comparable time periods (Friday through Sunday), per Apptopia data. Worldwide, app downloads were 46.6% higher than the average. (The global numbers do not include India or Japan, as the Disney Plus service is delivered through preexisting apps in those countries.)
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The “Hamilton” movie, featuring the original cast (including Miranda in the title role), is a “live” recording of the musical captured via six cameras as it appeared on stage in New York. Amid the COVID-19 crisis, Disney shifted the film to a direct-to-streaming release about a year before it was originally scheduled to play in theaters.
Have you streamed Hamilton yet?