Fans Balk at Bob Chapek’s Staff Email, Come Up With Their Own Three Pillars For Disney

Bob Chapek
Credit: Disney

A few days ago, Bob Chapek sent a company-wide email to Cast Members at the Walt Disney Company. In the email, Chapek told everyone how proud he was to be working with them and he set the stage for what he hopes the company can accomplish in the coming year. Chapek included in the email what he calls the three pillars he wants to focus on — storytelling excellence, innovation, and a “relentless focus” on the audience.

Credit: Disney

Many fans who read the email — which was given to Variety — were wanting nothing to do with what Chapek was saying. A lot of Disney fans, as well as Guests who visit Disney Parks, have been less than impressed with Chapek’s performance over the last couple of years, and they have not been quiet in voicing their frustration. Since the email’s release, many have taken to social media to share their very own 3 Pillars of Disney.

Credit: Disney

Twitter user Rob Ye0 (@robjyeo) started the thread with what he believed the three pillars should be.

My three pillars if I were Disney CEO: 1. Soarin Over California 2. Give Cast Members special treatment 3. Wall Carpet

Rob’s original tweet took off, and here are just some of the ideas that some other Twitter users had.

My three pillars if I were Disney CEO: 1. Muppets Present Great Moments in History 2. Guac included at all Fixins’ bars 3. Bring back Illuminations:Reflections of Earth

My three pillars if I were Disney CEO: 1) Galaxy’s Edge can evolve with new characters, like Avengers Campus. 2) Insanely good wages for CMs. 3) Nighttime Parades AND Fireworks. 3a) All the Disney Treasures and Archival stuff on Disney+


Twitter user RizzotheRatatouille shared his 3 pillars, which include more character greetings that are around the Parks, and Adventures with Parker replied with three pillars, one involving something fans have been asking about for years — a villains-themed land.

my three pillars if i were D*sney CEO 1. a mickey & friends feature film a la the peanuts movie 2. a new gate on both coasts 3. remove character greet attractions, allow characters to walk the parks again, add more / better character dining options

Credit: Disney

My three pillars if I were a Disney CEO: 1. A balance of original and IP based attractions 2. Reboot the living character imitative and focus on immersive experiences 3. Villains representation via a new land or gate

Preebs replied to Adventures With Parker with their own three pillars, but it was just one major change.

My three pillars if I were a Disney CEO: 1. Pay Cast Members more 2. Pay Cast Members more 3. Pay Cast Members more

The one big issue that people seem to have with Bob Chapek’s three pillars is that none of them seemed to address the Parks directly. Fans have been complaining for months that Park experiences have been decreasing, while the costs associated with visiting Disney have only increased. Most of Chapek’s three pillars seemed to focus on Disney+ and how the company can improve the streaming service.

Credit: Disney

You can read Chapek’s complete email by clicking here.

What do you think Disney’s three pillars as a company should be?

About Krysten Swensen

A born and bred New England girl living the Disney life in Southern California. I love to read, to watch The Golden Girls, and love everything to do with Disney and Universal. I also love to share daily doses of Disney on my Disney Instagram @BrazzleDazzleDisney!