Disney’s ‘Hocus Pocus’ Box Office Rerelease Is a Spellbinding Success

As several theaters slowly reopen during these COVID-19 times, you may notice the majority of them are rereleasing oldies but goodies. Well, Disney’s decided to rerelease Hocus Pocus to the box office this past weekend and it is surprisingly successful!

As shared by Deadline: Disney’s wide re-issue of 1993 cult classic witch comedy Hocus Pocus is doing rather well at 2,570 theaters on its way to what looks to be a $1.6M-$1.8M estimated weekend in the No. 2 spot behind Tenet. That’s arguably the biggest amount of weekend cash we’ve seen for a catalog title during the pandemic, besting Disney’s reissue of Star Wars: The Empire Strikes Back last weekend which grossed $908K at 2,097 theaters.

More impressive is the fact that Hocus Pocus aired on Disney sister cable network Freeform on Oct. 1. People will still go out to the movies, even now. That said, I hear drive-ins are leading the way for the bulk of Hocus Pocus‘ gross. Disney reported that yesterday’s numbers for the Better Midler-Sarah Jessica Parker-Kathy Najimy movie came in at $650K.

Way to go Hocus Pocus! We simply can’t get enough of the film and completely understand the drive to go catch it on the big screen during this spooktacular October month!

Source: Deadline.com