CinemaCon is an event that brings together cinema owners to lay out plans for the future releases. This year Disney has decided not to attended.
In a statement to Deadline, Mitch Neuhauser, Managing Director of CinemaCon, said:
“We have the full support of the original nine studios which are attending. Our schedule has not changed. We have great studio participation, and the support from exhibition is unwavered. It’s the excitement about gathering to celebrate the moviegoing experience at CinemaCon. It’s been too long,”
There will be a Disney movie screened at the event however, Disney not attending CinemaCon might not be any more than health and safety issues, not attending also shows how Disney isn’t playing by the same rules it used to.
We will see if Disney continues to push movies to Disney+ moving forward as well.