At the start of 2021, Walt Disney World no longer offered complimentary MagicBands to Disney Resort Guests. While MagicBands can still be purchased, the perk of staying at a Disney Resort to get a free MagicBand is gone. Well, now Disney has announced they will no longer be offering complimentary MagicBands to Annual Passholders.
Email sent to Disney Passholders: “Dear Valued Passholder, In March, we introduced Disney MagicMobile service, an easy, more contactless new way to enter the Walt Disney World® theme parks through the power of eligible iPhones, Apple Watch or Google Pay enabled Android phones! As part of this new service, guests can choose from several Disney-themed MagicMobile Pass designs in the My Disney Experience app—and coming soon be on the lookout for new exclusive designs featuring Orange Bird and Figment just for Annual Passholders. As a reminder, valid park admission and a park reservation are required for park entry. As more Passholders continue to discover this new option, we will no longer be offering complimentary MagicBands with Annual Pass purchases and renewals made August 16, 2021 and beyond. Annual Passholders will continue to receive a special discount on MagicBands purchased, with even more designs to choose from in the future. Annual Passholders can continue to use current or newly purchased MagicBands, their Annual Pass Card or Disney MagicMobile pass during their visits. As a reminder, your Annual Pass Card and valid photo ID are required to receive your Annual Passholder discount at participating locations, whether using a MagicBand or Disney MagicMobile service. As always, we thank you for being part of the Passholder family! Sincerely, Disney Destinations, LLC”
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We weren’t completely surprised to see this email in our inbox. It seems like Disney is pushing more and more for the use of their MagicMobile option vs. the MagicBand. While Annual Passes have been unavailable for purchase with Disney’s current phased reopening, current Passholders can still renew their Annual Passes. We’re now wondering if this recent update means Disney could be preparing to sell new Annual Passes once again? We’ll keep you posted as we learn more!