Disney Quietly Abandons ‘Bluey’ in the Parks; Falls Behind on 2025 Promise
Disney’s announcement in December 2024 that Bluey, the beloved animated series, would be coming to Disneyland Resort, Walt Disney World Resort, and Disney Cruise Line in 2025 generated widespread excitement. Promising “special activations” featuring Bluey and her sister Bingo, including meet-and-greets, interactive games, and dance parties, the announcement was one that fans eagerly anticipated. Yet, months have passed, and despite the original excitement, Disney has remained silent, leaving fans wondering: will Bluey ever truly come to Disney?
A Confusing Future
The uncertainty surrounding the project has led to mounting concerns among fans. On platforms like Reddit, some have voiced frustration over the lack of updates. One fan expressed their confusion, saying, “I genuinely thought we’d see Bluey and Bingo as part of Cool Kid Summer. Especially after the media freebies used Bluey so much. But the best we seem to have is at ‘Get Animated!’ with the song occasionally being played and that little fan they give out at the art table outside.”
Despite the absence of further details, Disney initially emphasized the importance of the partnership. Josh D’Amaro, Chairman of Disney Experiences, had shared: “Bluey has become a household name for families around the world and we are thrilled to bring her story to life in new ways. We can’t wait to watch our youngest guests and their families make memories with Bluey in our parks and on our cruises.” With such high expectations, many fans are eager for specifics on how the popular series will be incorporated into Disney’s offerings.
Adding to the intrigue is the planned partnership with Ludo Studio and BBC Studios, with a theatrical Bluey film set for release in 2027. This collaboration, touted as a way to bring Bluey to Disney’s parks and cruises in an immersive way, has left fans wondering about the scope of the experience. What exactly can guests expect when the character arrives?
I genuinely thought we'd see Bluey and Bingo as part of Cool Kid Summer. Especially after the media freebies used Bluey so much.
But the best we seem to have is at "Get Animated!" with the song occasionally being played and that little fan they give out at the art table outside
— Cameron (StormwindAdventures) (@StormwindAdvent) July 22, 2025
The Silence is Loud
However, the growing silence surrounding the project is not happening in a vacuum. The theme park landscape is becoming increasingly competitive. Universal Orlando’s highly anticipated Epic Universe is set to open in May 2025, prompting some to speculate that Disney may be strategically holding back updates to avoid overshadowing its own announcements. While this cautious approach might be sound from a marketing perspective, it has also left fans in limbo about the future of the Bluey activation.
Even with these delays, hope remains high. The Bluey series continues to resonate with audiences worldwide, and in 2024, it was named the most-watched series globally on Disney+. Such success means there is tremendous potential for Bluey to become a major draw for families at Disney parks and cruises. However, the ongoing silence raises troubling questions: Will the Bluey project live up to the early hype? And, more importantly, when will Disney offer some much-needed clarity?
In conclusion, the initial buzz surrounding Bluey’s arrival at Disney Parks and Cruises has given way to growing concerns among fans. As the launch window approaches, many are left in the dark, awaiting updates. With no definitive details on the timeline or the specific experiences fans can expect, the excitement around the project has waned. For now, the Bluey experience remains shrouded in mystery, leaving fans anxiously waiting for clarity on what’s to come.
