There’s a saying that goes, “I always judge a man by his shoes (and his watch).
In the 1994 film by the same name, Forrest Gump says, “Mama always said you can tell a lot about a person by their shoes–where they going, where they been.”
And apparently, Disney has taken those quotes to a whole new level, developing technology that will identify at Disneyland by their shoes and what they’re wearing in the parks.
According to Yogi, Disney’s technology was created to identify and track ,” and the owner is listed as . based on the shoes they wear when visiting Disneyland with the intention of creating a “more ” for each Guest. For this technology, the is titled “A System and Method Using to Create a
In theory, this is for technology that would work as follows:
As a Guest walks into Disneyland Park or , and cameras will capture the of his or her shoes. Those and cameras will identify the brand of shoes worn by , as well as the model of the shoes and the shoes’ color schemes. will also be located in the ground so that ‘ sizes and the tread designs of their shoes will also be captured, which will give more details about the shoes worn by .
Credit: iStockPhoto
Once and cameras gather these pieces of information, the system will associate ‘ details with personal details, including ‘ names and interests. As a Guest moves throughout the parks, enjoying attractions, entertainment, rides, and food, in the ground capture images of his or her shoes and are able to recognize the Guest wearing the shoes.
According to Yogi, “by knowing what the interests of the person are, a may then be provided [by Disney’s technology], like presenting a particular media content.”
To put it simply, the personalized, customized Disney Parks experience, regardless of his or her location in the parks. is for technology that would allow Disney to follow a Guest’s footsteps, identify him or her by a , and ensure that he or she is met with a
Further, Disney’s recognition technology was also designed to give compliments on their choice of shoes, depending on what they’re wearing.
A potentially significant perk to Disney’s recognition technology is that it presents an unobtrusive way of identifying as compared to other methods, such as fingerprint recognition and retinal identification.
Disney is known for world-class, , and this could be the key to continuing to improve that service as time marches on.
Additional information and diagrams can be found here.