Disney has patented technology to identify Guests based on their shoes

crowds disneyland
Credit: SFGate

There’s a saying that goes, “I always judge a man by his shoes (and his watch).

In the 1994 film by the same name, Forrest Gump says, “Mama always said you can tell a lot about a person by their shoes–where they going, where they been.”

And apparently, Disney has taken those quotes to a whole new level, developing technology that will identify Guests at Disneyland by their shoes and what they’re wearing in the parks.

disneyland resort california

Credit: Disney Parks

According to Patent Yogi, Disney’s technology was created to identify and track Guests based on the shoes they wear when visiting Disneyland with the intention of creating a “more customized experience” for each Guest. For this technology, the patent is titled “A System and Method Using Foot Recognition to Create a Customized Guest Experience,” and the owner is listed as Disney Enterprise.

disney foot recognition patent

Credit: Patent Yogi

In theory, this Disney patent is for technology that would work as follows:

As a Guest walks into Disneyland Park or Disney California Adventure, sensors and cameras will capture the image of his or her shoes. Those sensors and cameras will identify the brand of shoes worn by Guests, as well as the model of the shoes and the shoes’ color schemes. Sensors will also be located in the ground so that Guestsshoe sizes and the tread designs of their shoes will also be captured, which will give more details about the shoes worn by Guests.

9,599 Lots Of Shoes Stock Photos, Pictures & Royalty-Free Images - iStock

Credit: iStockPhoto

Once sensors and cameras gather these pieces of information, the system will associate Guestsshoe details with personal details, including Guests‘ names and interests. As a Guest moves throughout the parks, enjoying attractions, entertainment, rides, and food, sensors in the ground capture images of his or her shoes and are able to recognize the Guest wearing the shoes.

disneyland crowds

Credit: Pasadena Star-News

According to Patent Yogi, “by knowing what the interests of the person are, a customized experience may then be provided [by Disney’s technology], like presenting a particular media content.”

To put it simply, the Disney shoe recognition patent is for technology that would allow Disney to follow a Guest’s footsteps, identify him or her by a shoe, and ensure that he or she is met with a personalized, customized Disney Parks experience, regardless of his or her location in the parks.

disneyland crowds

Credit: SFGate

Further, Disney’s shoe recognition technology was also designed to give Guests compliments on their choice of shoes, depending on what they’re wearing.

A potentially significant perk to Disney’s shoe recognition technology is that it presents an unobtrusive way of identifying Guests as compared to other methods, such as fingerprint recognition and retinal identification.

Disney is known for world-class, legendary Guest service, and this Disney patent could be the key to continuing to improve that service as time marches on.

Additional patent information and diagrams can be found here.

About Becky Burkett

Becky's from the Lone Star State and has been writing since she was 10 and encountered her first Disney Park when she was 11. It was love at first Main Street Electrical Parade. Joy is blank lined journals, 0.7 mm pens, and all things Walt, Woody and Buzz, PIXAR, Imagineering, Sleeping Beauty (make it blue!), Disney Parks history and EPCOT. At Disney World, you'll find her croonin' with the birdies at the Enchanted Tiki Room or hangin' with Woody and the gang at Toy Story Land. If you can dream, you really can do it!