The Coca-Cola x Star Wars: Refresh Your Galaxy campaign is making waves with a special highlight: three exclusive bottle designs available only at Walt Disney World Resort and Disneyland Resort.
The official Star Wars account announced the campaign with a big push on X (formerly Twitter). The campaign promises something fresh and fan-focused. Becca Vodnoy, Senior Vice President of Corporate Alliances at The Walt Disney Company, said it best in the launch video: “There’s something special about the commitment to brand excellence and truly creating a story for the fans and reaching consumers all across the globe.”
This campaign perfectly blends the iconic Star Wars universe with Coca-Cola’s global appeal, celebrating fandom and connection through collectible bottles, innovative tech, and unique park exclusives.
Sip your way to a galaxy, far, far away. Limited edition Coca-Cola products available at select retailers while supplies last.
3 character designs only available at Disneyland Resort and Walt Disney World Resort. pic.twitter.com/ZGuGxStufz
— Star Wars (@starwars) June 26, 2025
Park-Exclusive Designs: A Must-Have for Fans Visiting Disney
The star of this campaign? Three limited-edition Coca-Cola bottles featuring some of the galaxy’s most beloved Star Wars characters, but these are only available inside Disney’s two biggest resorts: Walt Disney World in Florida and Disneyland in California.
These exclusive bottles spotlight:
- The Mandalorian and Grogu together
- A First Order Stormtrooper
- Chewbacca
These bottles are an unforgettable collectible souvenir for fans visiting the parks, something you simply can’t find anywhere else. This exclusivity adds an extra layer of magic for park guests, making the connection between the physical Disney experience and the global campaign even stronger.
A Galaxy of Designs
Beyond the parks, the campaign features 30 limited-edition Coca-Cola bottles and cans spread across Coca-Cola Original Taste and Zero Sugar varieties. This expansive lineup covers a huge range of characters from the Star Wars saga — from classic heroes like Luke Skywalker, Leia, and Darth Vader to newer favorites like Grogu, The Mandalorian, and Ahsoka Tano.
Each design is carefully crafted to reflect the character’s essence, making the bottles feel like mini works of art. Whether you prefer the original Coca-Cola taste or zero sugar, a Star Wars character is ready to join your collection.
Designed with Fans in Mind
Islam ElDessouky, Coca-Cola’s Global Vice President of Creative Strategy & Content, shared insight into the creative process: “With so much iconic imagery to work with, Disney and Coca-Cola wanted to put the fans at the heart of the decision-making. We at Coca-Cola are Star Wars fans ourselves, so we thought about the designs from the fans’ perspective: ‘What do you want to see? What do you expect to see? And what will go beyond your expectations?’”
This fan-first approach shines through in the variety of characters, the blend of original and new heroes, and the inclusion of park-only exclusives and AR tech. The campaign isn’t just about products, it’s about celebrating the passion and community that Star Wars inspires worldwide.
The Innovative AR Hologram Experience
One of the campaign’s standout features is its augmented reality (AR) experience. By scanning QR codes on Coca-Cola bottles and advertisements, fans can unlock an interactive digital experience that lets them record a video transformed into a Star Wars-style hologram transmission.
This isn’t just a fun gimmick; it’s a creative way for fans to send personalized, uplifting messages to friends and family, styled exactly like the holograms from the movies. The AR feature perfectly merges nostalgia and technology, making the campaign feel both fresh and deeply connected to Star Wars storytelling.
Bringing the Galaxy Closer to Fans Everywhere
Launching this July in select markets globally, including North America, Latin America, Europe, Japan, and the Asia-Pacific region, the Coca-Cola x Star Wars: Refresh Your Galaxy campaign arrives at an exciting moment. With Andor Season 2 on Disney+, new Star Wars experiences at the parks, and a highly anticipated new movie coming in 2026, the timing couldn’t be better.
Whether you’re visiting the parks to grab one of the exclusive bottles, collecting from stores worldwide, or diving into the AR experience, this campaign is a vibrant celebration of fandom, community, and the joy of sharing stories across generations — all while enjoying a refreshing Coca-Cola in hand.
