VIDEO: Stitch Turns the Tables in Disney’s Latest Live-Action Campaign
Disney has always been known for its innovative marketing, but its latest promotion for the live-action remake of Lilo & Stitch has fans buzzing. As excitement builds for the film’s release on May 23, 2025, Disney has enlisted none other than Stitch himself to help spread the word—in the most chaotic way possible.
For those unfamiliar with Stitch, he’s the lovable but troublemaking alien from the original 2002 animated film, Lilo & Stitch. Initially sent to destroy, Stitch’s life takes an unexpected turn when he’s adopted by Lilo, a young girl who shows him the meaning of family and kindness.
Related: “Finally Disney Gets It Right,” Fans Praise Upcoming Live-Action Film
Since the film’s release, Stitch has become a Disney icon, beloved by fans of all ages.
This time, however, it’s Stitch who’s wreaking havoc in a series of hilarious videos to promote the live-action film. And of course, true to form, he’s doing it in spectacularly messy ways.
The Popcorn Bucket Surprise
One of the most entertaining stunts involved Stitch bursting out of a popcorn bucket at an AMC movie theater. The video, shared by Discussing Film on X (formerly Twitter), shows Stitch causing quite a mess in front of surprised moviegoers, all while happily laughing off the chaos he’s created.
The scene is as chaotic as it is endearing, embodying the essence of Stitch’s character in a way only Disney could pull off.
In case you missed it, here’s the original tweet from Discussing Film, sharing the hilarious moment with fans:
Stitch surprises moviegoers by bursting out of a popcorn bucket to promote the new ‘LILO & STITCH’ movie.
In theaters on May 23
Stitch surprises moviegoers by bursting out of a popcorn bucket to promote the new ‘LILO & STITCH’ movie.
In theaters on May 23 pic.twitter.com/1FE7lo4WLa
— DiscussingFilm (@DiscussingFilm) May 3, 2025
Related: Disney Fans React as ‘Lilo & Stitch’ Live-Action Makes History Ahead of Release
This moment perfectly aligns with Stitch’s mischievous personality while offering a fun preview of the film’s tone. It’s clear that Disney is leaning into the chaotic, lovable side of the character to generate buzz for the new live-action version.
Stitch Gets Interactive
In other hilarious promotional videos, Stitch doesn’t stop at just the popcorn bucket. He’s also seen interacting with theatergoers—scanning movie tickets and even taking a joyride in Lilo’s pink car, all inside the theater!
These antics play into Stitch’s unpredictable nature while generating excitement for the film.
Stitch scanning people’s tickets at a movie theater to promote the new ‘LILO & STITCH’ movie.
In theaters on May 23.
Stitch scanning people’s tickets at a movie theater to promote the new ‘LILO & STITCH’ movie.
In theaters on May 23. pic.twitter.com/IvFTKJTEnr
— DiscussingFilm (@DiscussingFilm) May 3, 2025
Stitch is ALSO driving a car inside movie theatres to promote #LiloAndStitch!
Top tier marketing
Stitch is ALSO driving a car inside movie theatres to promote #LiloAndStitch!
Top tier marketing pic.twitter.com/5UvLU3LAPa
— Lilo & Stitch News (@LiloStitchLA) May 3, 2025
Related: ‘Lilo & Stitch’ Actor FIRED for Racial Slurs, Replacement Is “Real Life David”
The involvement of such fun, immersive promotions shows how Disney is making a concerted effort to engage audiences in an interactive, memorable way. Fans of the original movie will likely feel an extra connection to these fun stunts, knowing how true Disney is staying to Stitch’s chaotic, lovable personality.
The Big Screen Anticipation
It wasn’t long ago that Disney officially dropped the live-action trailer for Lilo & Stitch, and the response was nothing short of overwhelming. Fans who were initially skeptical about a live-action remake were quickly reassured by the trailer, which gave us a glimpse of how Stitch and Lilo would come to life in a new, more realistic setting.
The trailer struck the perfect balance of nostalgia and freshness, showing that Disney wasn’t simply remaking the original film but honoring it while giving the characters new depth and charm. With Chris Sanders, the original voice of Stitch, returning to voice the character in the remake, fans are hopeful that the live-action version will live up to the magic of the beloved animated classic.
With only weeks left until the Lilo & Stitch live-action film hits theaters, Disney fans are eagerly awaiting its release. Whether you’re a fan of the original animated movie or simply looking forward to seeing Stitch in a new light, this new promotion has certainly increased excitement around the film.
What are your thoughts on Stitch’s antics in the promotional videos? Will you be seeing the live-action film when it hits theaters, or are you waiting for it to debut on Disney+? Let us know your thoughts in the comments below. We can’t wait to hear your excitement as we count down the days to the movie’s release!
