Outside the Disney Bubble

Universal Studios Now Scanning Guests’ Faces at Theme Park Gates

The Universal Orlando Resort has started a new wave of tests.

universal orlando islands of adventure
Credit: Universal Parks and Experiences

Related: What To Know About Walt Disney World BEFORE You Visit

At Universal’s Orlando theme parks, exciting changes are taking place regarding how guests are welcomed into the parks. Recently, new entry procedures have been implemented that involve the use of facial recognition technology. Instead of the traditional method of scanning tickets, visitors can now simply look towards a designated screen.

If they possess a valid ticket, the screen grants them access with ease. This technology aims to streamline the process while enhancing the overall guest experience at Universal Studios Florida and Islands of Adventure.

Feedback from guests has varied as they adapt to the new system. Some visitors have expressed delight at the convenience of bypassing ticket scanning. The ease of simply looking at a screen for entry has made the arrival process feel faster and more efficient.

The testing of facial recognition technology at Universal’s front gates carries significant implications as the company prepares for a year full of new attractions and experiences. Friends and families visiting the parks can anticipate an engaging summer, marked by the debut of several new lands and rides. As Universal gears up for these grand unveilings, the new entry technology serves as a prelude to what guests can expect in terms of a more responsive and seamless operational approach.

Concept art for Epic Universe, specifically the entrance to the large theme park showing guests walking through the gates.
Credit: Universal

Related: ‘Shrek’ Scrapped From Universal Studios, No Return in Sight

The potential impact of this new entry procedure on the theme park experience is noteworthy. Enhanced efficiency at the gates may lead to shorter wait times not only for entry but also for attractions. As Universal continuously evaluates and refines its operations, guests may find themselves spending more time enjoying the parks rather than waiting in lines.

Additionally, if the experiments prove successful, they may pave the way for further automation in various aspects of park operations, ensuring a memorable and streamlined experience.

The move towards facial recognition isn’t entirely new for Universal. Over the past few years, the company has been gradually integrating technology into its operations, leading to a digital transformation aimed at enriching guest experiences. While this new technology has sparked interest and excitement, it forms part of a larger trend within the theme park industry to utilize cutting-edge solutions for guest engagement.

Industry Trends in Theme Park Operations

Across the theme park landscape, many organizations are embracing advanced technology to improve their services. Universal’s decision to adopt facial recognition aligns with broader industry trends focusing on enhancing guest convenience through digital innovation. Other parks have also begun experimenting with similar systems, indicating a potential shift in how guests engage with attractions and services. This technological movement highlights a collective industry knowledge that guests seek convenience and efficiency in their theme park visits.

The anticipation surrounding Universal’s Epic Universe is growing as its opening approaches. Scheduled to debut alongside the new hotel developments in 2025, Epic Universe promises to deliver an immersive experience defined by its rich storytelling. Featuring beloved franchises such as Harry Potter and various other iconic properties from films and video games, this new park will expand Universal’s footprint in Orlando dramatically.

In addition to Epic Universe, Universal is also investing in other expansion projects within the resort. The introduction of two new hotels will create additional accommodations for visitors, enhancing their overall experience. As the epicenter of a major expansion, these hotels aim to provide guests with more options for enjoying their stay, effectively contributing to the immersive experience Universal seeks to deliver.

Luke Dammann

When at Disney world, Luke will probably be found eating with his favorite animatronic, Sonny Eclipse at Cosmic Ray's Starlight Cafe. When not at Disney World, Luke will probably be found defending Cosmic Ray's Starlight Cafe to people who claim "there are better restaurants"

One Comment

  1. This new facial scanning system at Universal Studios is fascinating! I wonder how it will impact wait times and the overall guest experience. Hopefully, it enhances convenience while still ensuring privacy and security. Excited to see how it all unfolds!

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