Universal Reportedly Stole This Theme From One of Its Biggest Competitors

According to fans on social media, Universal Studios may have stolen this year’s Halloween Horror Nights theme from one of its biggest competitors.

Universal Halloween Horror Nights

Credit: Universal

READ MORE: Universal’s Latest Florida Resident Deal Puts Disney’s Usual Offerings to Shame

For anyone who doesn’t know, Univeral’s Halloween Horror Nights event is one of the biggest Halloween-themed events in the country. It takes place every year at Universal Studios theme parks in Orlando and Hollywood, as well as Japan and Singapore too.

This event is so frightening, thrilling, and prolific that Guests travel from all over the world to see what Universal’s Halloween Horror Nights has in store for them. Guests can see anything from a Killer Klown to a Death Eater depending on the year’s theme!

Typically, this event takes place for a couple of months on select nights. This year, the event begins on September 1 and ends on October 31, Halloween night.

universal orlando halloween horror nights

Credit: Universal

READ MORE: Calling All Hogwarts Students: 2023’s Collectible Wand Has Finally Apparated to Universal

The theme changes each year, with a new slogan, new houses, and new merchandise. This year’s motto is “See You In the Fog,” with a cool-toned color palette that mimics a spooky, eerie, and foggy night. However, this tagline is being criticized all over social media, especially TikTok, for being eerily similar (no pun intended) to another theme park’s slogan.

One creator made a video that brought this allegation to everyone’s attention:


Replying to @universaldude The jury is still out on this one. We’ll see what the court of public opinions thinks. Knotts Scary Farm seems to have at least a two year track record of using this, but this may be in reference to the 1980’s movie The Fog starring John Carpenter & Jeamie Lee Curtis which was remade in 2005. What do you think? . . . #hhn32 #hhn2023 #knottsscaryfarm #knottsscaryfarm2023 #hhnorlando #halloweenhorrornights2023 #halloweenhorrornightsorlando #themeparknews #seeyouinthefog #hhnmerch #hhnmerchandise

♬ original sound – Universal Studios News

READ MORE: Universal Currently Has a Leg Up on Walt Disney World…But How Long Will It Last?

In this video, TikTok user @theuniversaleyenews looks at the evidence and claims that this year’s Halloween Horror Nights slogan is weirdly similar to a slogan used by Knotts berry Farm for its annual Halloween Event, Knotts Scary Farm.

As it turns out, Knotts Scary Farm has used fog in its slogans, marketing, and experience in the past. But does that mean Universal has outright stolen this theme? Probably not.

Is it incredibly similar? Sure! But it’s just different enough to get a pass, in our opinion.

READ MORE: Guest Captures Unsettling View on Video as Beloved Universal Attraction Suffers Technical Difficulties

What do you think? Is this too similar of a coincidence?

About Isabella Reimer

Isabella Reimer grew up visiting Walt Disney World and relocated to Central Florida to be even closer to The Most Magical Place on Earth. She earned her Bachelor’s from Florida State University, where she studied Creative Writing and Women’s Studies. Her biggest hobby is bonding with the ikran at Avatar Flight of Passage, and her retirement plan includes becoming the 1,000 Happy Haunt of the Haunted Mansion.