Theme Park Makes Big Change to Attract More Guests

volcano bay update logo
Credit: Disdining and canva

Orlando, Florida, and the surrounding area are a hotbed of theme parks and entertainment. It is estimated that over 70 million people visit the area each year. Because of this, the theme parks often find themselves in competition to draw those visitors to their theme park.

This competition has recently pushed one beloved theme park to update and adjust its logo. The hope is that this new, trendy logo will draw more visitors to the park moving forward.

Universal Studios new logo

Credit: Inside the Magic and Universal

New Logos = New Branding

Back in March 2023, Universal Orlando Resort released new, updated logos. Updates were shown for Universal Studios Florida, Universal Island of Adventure, Universal Volcano Bay, Universal CityWalk, and the highly anticipated Epic Universe.

Epic Universe, Universal Orlando Resort’s official third gate, is set to open in 2025. The new logos and branding indicate that Universal Orlando Resorts wants to update its look and branding.

As part of the rebranding, a slight and subtle name change was also introduced. Previously, both Universal Island of Adventure and Universal Volcano Bay saw “Universal” with a possessive nature (Universal’s Volcano Bay, Universal’s Islands of Adventure).

The new logos do not have this anymore, allowing these two theme parks to stand independently without Universal, which we would agree they do.

Universal Destinations & Experiences CEO Mark Woodbury discussed in September that the new branding is about Universal Orlando Resort expanding its offerings to guests. Woodbury stated that the resort wants to be a “full-week vacation” destination.

Volcano Bay new logo

Credit: 1000logos

Fresh Look

Although the new logo for both Universal Studios and Universal Islands of Adventure has been seen throughout the resort, this weekend, Universal Volcano Bay’s new logo made an appearance.

The new logo was seen in the parking garage hub near security and by the moving walkways coming from the Spider-Man, E.T., and The Cat in the Hat side of the parking garage.

The old logo had a more beach, relaxed, laid-back look. The newer logo provides a much more aggressive, detailed look. The volcano remains the focal point in the new logo; however, a new water feature in the back ties this logo nicely into the other two parks.

All three parks now have a very similar logo style, bringing them all together. Designers have taken the iconic Universal globe and made similar features for Universal Island of Adventure and Universal Volcano Bay.

Universal Studios Orlando enterance

Credit: Photo by Josh Rich on Unsplash

Will New Logo Attract Visitors

We aren’t sure if a new logo will drastically change family vacation plans, but it can’t hurt. One of the perks of Orlando being a massive hub for theme parks is the competition it brings. As Walt Disney World and Universal Orland Resort strive to be the best in the area, we can visitors get to benefit.

Related: Look Out! Disney World’s Top Competitor is Throwing Shade

universal studios orlando and cinderella castle disney world

Credit: Universal/Disney

We have seen the two companies compete back and forth to bring guests the best-themed lands, top, innovation in rides, and the most unique experiences possible. As they strive to be the best, we will continue to enjoy all the excitement, magic, and fun they bring to use during our vacations to the Orlando area.

Related: Fans Reveal Why Universal Studios is Winnie Over Disney





About Jennifer Retzlaff

My name is Jennifer Retzlaff and I became a lifelong Disney fan during my first trip to Walt Disney World in 6th grade. From that moment, Disney became a big part of my life. I live in Iowa with my husband and two kids who are growing up too quickly for my liking. I started introducing my love for Disney early to my family with a Disney honeymoon and then trips when our youngest of 18 months. Since then, our family has been to Walt Disney World over five times and we continue to plan and dream for the next trip. I love the magic that Disney brings to people through the theme parks, cruises, adventures and movies they create. As a teacher, I try to bring that magic into my classroom to help kids believe that “If You Can Dream It, You Can Do It.” I recently reached a dream of mine as I joined Magic Vacation Planner as a personal travel advisor. With this team, I can now help others plan magical vacations. As a passionate writer, I also have my own blog at magicalvacationsbyjen which is also where you can follow me on instagram for trip reviews along with tips and tricks for your next magical vacation.