The Walt Disney Company Breaks Silence on Epic Universe as Theme Park War With Universal Heats Up

“Cool Kid Summer” deals, slashed ticket prices, and a confident smile from the man overseeing the Magic—what’s really going on behind the scenes at The Walt Disney Company in Orlando?

Just a few years ago, the mere idea of a major new theme park opening in Orlando might have sounded like a pipe dream. But now, Universal’s highly anticipated Epic Universe is rising fast—and it’s not just roller coasters and rides that are being built. A new era of competition is unfolding, and Disney is bracing for impact. Or is it?

At first glance, it might seem like business as usual at Walt Disney World. Yet under the surface, a quiet but unmistakable power play is happening—and the timing is no coincidence. So what’s Disney doing to stay on top? And why is their top leadership suddenly talking about Universal?

Let’s dig in.

The Walt Disney Company: A Summer Like Never Before—Or a Strategic Diversion?

When Walt Disney World recently launched its “Cool Kid Summer” campaign—complete with some of the lowest ticket prices in years—fans cheered. But for industry insiders and theme park watchers, it raised eyebrows.

Why such deep discounts during the heart of summer travel? Why such a major push for on-property experiences now?

The answer, many believe, lies four miles north.

Universal Orlando’s new Epic Universe is set to debut in 2025. The new park promises cutting-edge attractions, immersive lands, and next-gen guest experiences. With speculation swirling that Disney may be losing its iron grip on Central Florida tourism, fans have wondered: Is Disney worried?

Josh D’Amaro Responds: “We’re Always on the Offensive”

At this week’s MoffettNathanson Media, Internet & Communications Conference, Disney Experiences Chairman Josh D’Amaro addressed the issue head-on.

“We’re always on the offensive… We’re constantly investing for the long term, fortifying each one of our theme parks,” D’Amaro declared. In a tone that mixed poise with purpose, he made it clear that Disney doesn’t see Epic Universe as a threat—but rather, an opportunity.

“If something is built new in Central Florida, like Epic Universe,” he continued, “that tourist is going to have to visit the Magic Kingdom.”

In other words: if you build it, Disney believes the people will still come—to them.

Undercurrent of Competition: A Shift in Vacation Strategy

But beneath D’Amaro’s confidence lies a strategic shift that can’t be ignored.

Traditionally, many visitors to Central Florida planned their vacations around Disney alone. From deluxe resorts to all-inclusive transportation, the Disney bubble was designed to keep guests entirely within its orbit.

Now, with Epic Universe looming, there’s a growing concern that guests will split their time and money, spending fewer days (and fewer dollars) on Disney property. That could mean shorter stays at Disney resorts, fewer Genie+ purchases, and reduced spending in parks.

In response, Disney has launched an aggressive wave of offers, including:

• Discounted multi-day tickets

• Seasonal resort deals

• Exclusive summer events and perks

These aren’t random promotions. They’re a calculated effort to anchor guests at Disney before Epic Universe opens the gates to a whole new level of vacation planning.

The Bigger Picture: Why It All Matters

For fans, this upcoming clash isn’t just about two parks. It’s about which company will define the future of themed entertainment.

Universal is betting on new intellectual properties, gamified rides, and immersive environments that blur the lines between screen and reality. Meanwhile, Disney continues to expand on beloved franchises, classic storytelling, and trusted guest service—but not without criticism over rising costs and reservation headaches.

Both companies are pouring billions into new experiences. But the arrival of Epic Universe signals a shift—not just in Orlando, but in how theme parks worldwide approach innovation and guest loyalty.

A New Era in Central Florida Is Just Beginning for The Walt Disney Company and Universal

Whether Epic Universe will truly “steal” guests from Walt Disney World is still unknown. But what’s undeniable is this: we’re entering a new golden age of theme park competition.

And that’s good news for fans.

With both Disney and Universal pushing the limits of creativity, storytelling, and technology, the real winners will be the guests who get to experience it all.

So, is Disney scared?

Not outwardly.

But if “Cool Kid Summer” and Josh D’Amaro’s latest comments are any sign, they’re definitely paying attention.