This is quite a shocking move for the House of Mouse!
In recent years, the rise of digital collectibles has taken the world by storm. From trading cards to virtual pets, these unique items have captured the hearts of collectors and investors alike. One of the latest additions to this exciting market is the Mickey Mouse, Minnie, and Pluto Crypotoys, a digital toy line coming soon. The new collection is described by the Cryptoys CEO, saying;
“This is the first time people will experience Mickey Mouse in this way.”
While some people feel that this addition is awesome, many other fans are certainly raising their eyebrows over this unique kind of merchandise.
Cryptoys: A New Way to Play
The company behind this collaboration is Cryptoys, which is a “non-fungible token (NFT)-native digital toy company.” Cryptoys is a revolutionary new frontier for toys; the company allows fans to collect and play with these 3D digital toys in a virtual world.
In the past, Cryptoys collaborated with Disney on their Star Wars: Volume I Wave I collection. The collection included characters like Darth Vader, Princess Leia, and Luke Skywalker. The 3D designs of these characters help bring them to life for fans of the film.
“Hey, pals! 15 limited-edition Mickey Mouse, Minnie Mouse and Pluto collectible digital toys (plus accessories) will arrive this September in a one-of-a-kind unboxing experience. And we’ve saved the best part for last – you can earn a super-special Sorcerer’s Apprentice Mickey Cryptoy if you collect them all. Stay tuned…”
We're incredibly excited to announce our next drop!
That's right @Disney fans: Mickey Mouse, Minnie Mouse & Pluto will be the newest digital toys in the Cryptoyverse this September. Official details, sneak peeks & more coming soon! pic.twitter.com/2cSCFkWWIP
— Cryptoys ⚡️👾 (@Cryptoys) August 28, 2023
A New Frontier for Disney
The reality is that this is quite a shocking new endeavor for Disney. In the past, Disney has gained a reputation for providing quality, tangible merchandise. Things like stuffed animals, pins, and Mickey Mouse headbands are huge parts of Disney’s identity. Disney entering the virtual toy industry is certainly going to be an adjustment for some fans.
Currently, there is no concrete release date for the new Mickey Mouse, Minnie Mouse, and Pluto Cryptoys. The collection will be priced at $40, similar to the previous Cryptoys collections. While this certainly isn’t for everyone, it is clear that there is a market for toys like this!