Walt Disney World has long been the gold standard in themed entertainment, with storytelling, nostalgia, and innovation woven into every corner of its parks. But in 2025, Universal Orlando Resort is raising the bar—and fast.
From cutting-edge attractions to a simplified guest experience, Universal’s newest developments are catching the attention of longtime Disney fans. And while Disney still leads in many areas, there’s no harm in taking a few notes from the competition.
Here’s how Disney can evolve—without losing its magic.
Epic Universe Is Already Changing the Game
Universal’s highly anticipated third theme park, Epic Universe, officially opened on May 22, 2025. Spanning more than 750 acres and featuring over 50 new attractions, shows, and dining options, the park is one of the biggest theme park expansions in years.
With immersive lands themed to Super Nintendo World, Universal Monsters, How to Train Your Dragon, and more, it’s no surprise that industry projections expect the new park to draw 6 to 9.5 million visitors annually by 2026.
Some analysts even suggest that Disney could see a dip of 1 million guests as some opt for Universal instead.
What Disney Can Learn:
Speed matters. Universal’s rapid build-out and bold use of popular IP show how delivering timely experiences can generate massive buzz. Disney, known for its rich storytelling, could match this momentum with swifter development of guest-demanded lands and attractions.
Universal’s Tech-Forward Attractions Are Raising Expectations
From trackless ride vehicles to augmented reality features, Universal is leaning heavily into immersive technology—and it’s working.
Mario Kart: Bowser’s Challenge uses real-time visuals and physical sets to create an experience that feels both futuristic and deeply themed. Hagrid’s Magical Creatures Motorbike Adventure remains a standout, blending storytelling, speed, and surprise in a way that few rides can match.
What Disney Can Learn:
Disney’s Star Wars: Rise of the Resistance and Mickey & Minnie’s Runaway Railway show that the company still leads in ride innovation. But as guest expectations evolve, it’s important to apply that same level of creativity and immersion across more attractions.
With Piston Peak National Park on the horizon, the timing is right to show fans how classic storytelling and modern technology can work hand in hand.
Simplifying the Guest Experience Makes a Big Difference
Let’s face it—planning a Disney trip can feel like preparing for a military operation. Between Lightning Lane selections, dining reservations, and park passes, the experience can become overwhelming.
At Universal, things feel a bit more relaxed. Guests staying at certain resorts receive free Express Pass access, eliminating the need to pre-book ride times. The parks are compact and easy to navigate, and the planning process is less tech-heavy.
What Disney Can Learn:
Disney excels at offering a premium experience, but simplifying key steps—like transportation, Lightning Lane selections, and dining bookings—could dramatically improve overall guest satisfaction, especially for first-timers.
The Power of a Signature, Non-Alcoholic Drink
Universal’s Butterbeer is iconic. It’s themed, delicious, and available in multiple forms (hot, cold, frozen), making it a hit with guests of all ages.
So far, Disney hasn’t matched this kind of drinkable icon—especially one that’s alcohol-free.
What Disney Can Do:
Develop a signature, park-wide beverage that offers something for everyone. It could be inspired by a fan-favorite character or themed around a beloved land. Much like the Wish Makers Enchanted Dining experience creates lasting memories, a drink that feels “magical” could become a must-try tradition for every visitor.
More Flexibility, Less Reservation Stress
Dining at Walt Disney World offers some of the best food experiences in the theme park industry. But it also comes with a lot of planning—most table-service restaurants require advanced reservations made weeks or even months ahead of time.
Universal offers more walk-up availability and quicker dining options. You can often decide where to eat in the moment, rather than weeks in advance.
What Disney Can Learn:
While signature meals like Wish Makers Enchanted Dining are worth planning for, offering more day-of options—especially at places like Connections Eatery or Creations Shop—could make the experience feel more relaxed and spontaneous for guests.
Use More IP—But Use It Faster
Universal has embraced guest demand for immersive experiences based on major franchises. In the last five years, it has opened lands and attractions tied to Jurassic World, Minions, and now Nintendo.
Disney has an even larger vault of beloved characters, but recent expansions have been slower. With the last major addition being Mickey & Minnie’s Runaway Railway, fans are eager to see more.
What Disney Can Do:
Fast-track new projects based on properties like Encanto, Inside Out, and even classic villains. The stories are already in high demand—what’s missing is the physical space to explore them.
Theme Park Attendance: The Numbers Behind the Shift
In 2023, Walt Disney World welcomed approximately 48.8 million guests across its four parks, with Magic Kingdom remaining the most visited theme park in the world.
Universal Orlando Resort saw a combined 19.75 million visitors between Universal Studios Florida and Islands of Adventure.
While Disney still leads in attendance, Universal’s aggressive growth strategy is drawing attention—and visitors.
As Epic Universe continues to build momentum, 2026 could see the biggest shift in market dynamics between the two Orlando giants in over a decade.
Final Thoughts: Progress Without Losing the Magic
Walt Disney World doesn’t need to reinvent itself to stay ahead. Its legacy, cast members, and storytelling traditions are unmatched.
But Universal’s success is a reminder that today’s guests want more than nostalgia. They’re looking for convenience, novelty, and immersive excitement—delivered quickly and with minimal hassle.
If Disney can match that pace while staying true to its identity, the future will be brighter than ever.
What Do You Think?
Do you believe Universal’s new approach challenges Disney’s leadership? Or does Disney’s storytelling still reign supreme?
Let us know in the comments! What changes would you like to see at Disney Parks?
